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Question 56 - Certified B2C Solution Architect discussion

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A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.

Their B2C Commerce is configured with two realms: ANZ and SE Asi

A.
Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
Answers
A.
Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
B.
Use a separate Marketing Cloud tenant for each site
Answers
B.
Use a separate Marketing Cloud tenant for each site
C.
Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
Answers
C.
Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
D.
Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
Answers
D.
Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
E.
Use a single Marketing cloud tenant and map business units to each realm
Answers
E.
Use a single Marketing cloud tenant and map business units to each realm
Suggested answer: C

Explanation:

Marketing Cloud account hierarchy is the way of organizing Marketing Cloud accounts and business units to support different business needs and use cases. A Marketing Cloud tenant is a top-level account that contains one or more business units. A business unit is a sub-account that can have its own data, content, users, and permissions. To set up Marketing Cloud account hierarchy for a company that has ecommerce sites for three countries: Australia, New Zealand, and Singapore, a Solution Architect should recommend the following:

Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm. This option allows the company to have a centralized account that can manage all the sites across different countries and regions. It also allows the company to have separate business units for each site that can have their own data, content, users, and permissions. This way, the company can maintain consistency and compliance across all the sites, while also enabling personalization and segmentation for each site.

Option A is incorrect because using a separate Marketing Cloud tenant for each site is not necessary or advisable. It would create complexity and inefficiency in managing multiple accounts and duplicating data and content across them. It would also increase the cost and maintenance of the solution. Option B is incorrect because using a separate Marketing Cloud tenant for each realm and mapping business units to sites within each realm is not optimal or scalable. It would create inconsistency and fragmentation between the realms and limit the ability to share data and content across them. It would also increase the cost and maintenance of the solution. Option D is incorrect because using a single Marketing Cloud tenant and mapping business units to each realm is not sufficient or flexible. It would not allow the company to have separate data, content, users, and permissions for each site within a realm. It would also limit the ability to personalize and segment for each site.

Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_overview_account_hierarchy.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_overview_business_units.htm&type=5

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asked 23/09/2024
Jonathan McGurgan
34 questions
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