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Question 102 - Certified B2C Solution Architect discussion

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A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.

How should a Solution Architect describe the role of CDP in this context7

A.
CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
Answers
A.
CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
B.
When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
Answers
B.
When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
C.
CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
Answers
C.
CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
D.
CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
Answers
D.
CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
Suggested answer: A

Explanation:

CDP is a feature that allows creating a unified and holistic view of the customer across different systems and channels. CDP can use various identifiers, such as email, phone, or social media, to recognize customers as humans and extend existing records related to that human across connected systems, such as B2C Commerce, Service Cloud, and Marketing Cloud. CDP can also assign a consistent Global Party ID to each human, which can be used as a unique identifier across the systems.

Reference: https://www.salesforceben.com/the-drip/complete-guide-to-customer-data-platforms-and-salesforce-cdp/

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asked 23/09/2024
Pavel Tylich
37 questions
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