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Question 220 - Certified Business Analyst discussion

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The data science team at Universal Containers (UC) has been asked to analyze the sales team's data within Salesforce. Early in their research, the data science team discovered concerns about data quality. UC has brought in a business analyst (BA) to help address the concern.

What should the BA focus on doing first during the initial discovery phase?

A.
Shadow the sales team to observe process for entering data into Accounts and Opportunities.
Answers
A.
Shadow the sales team to observe process for entering data into Accounts and Opportunities.
B.
Meet with the executive leadership team to accurately understand the business need.
Answers
B.
Meet with the executive leadership team to accurately understand the business need.
C.
Understand and document the data quality issues reported by the data science team.
Answers
C.
Understand and document the data quality issues reported by the data science team.
Suggested answer: C

Explanation:

The first step that the business analyst should take during the initial discovery phase is to understand and document the data quality issues reported by the data science team. Data quality issues are problems or errors that affect the accuracy, completeness, consistency, timeliness, or validity of data in a system or database. Data quality issues can negatively affect the analysis, reporting, decision making, or performance of a system or solution. The business analyst should understand and document the data quality issues reported by the data science team by asking questions, reviewing data samples, identifying root causes, and measuring impacts. Understanding and documenting the data quality issues helps to define and prioritize the business problem or need, as well as propose and evaluate potential solutions.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/customer-discovery

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asked 23/09/2024
soliman sallam
40 questions
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