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Question 128 - Certified Data Architect discussion

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Universal containers is implementing Salesforce lead management. UC Procure lead data from multiple sources and would like to make sure lead data as company profile and location information. Which solution should a data architect recommend to make sure lead datahas both profile and location information? Option

A.
Ask sales people to search for populating company profile and location data
Answers
A.
Ask sales people to search for populating company profile and location data
B.
Run reports to identify records which does not have company profile and location data
Answers
B.
Run reports to identify records which does not have company profile and location data
C.
Leverage external data providers populate company profile and location data
Answers
C.
Leverage external data providers populate company profile and location data
D.
Export data out of Salesforce and send to another team to populate company profile and location data
Answers
D.
Export data out of Salesforce and send to another team to populate company profile and location data
Suggested answer: C

Explanation:

The best solution to make sure lead data has both profile and location information is to leverage external data providers to populate company profile and location data. This is because external data providers can enrich lead data with additional information from third-party sources, such as Dun & Bradstreet, ZoomInfo, or Clearbit. This can help improve lead quality, segmentation, and conversion.Salesforce supports integrating with external data providers using Data.com Clean or other AppExchange solutions2. Asking sales people to search for populating company profile and location data is inefficient and prone to errors. Running reports to identify records which do not have company profile and location data is useful, but does not solve the problem of how to populate the missing data. Exporting data out of Salesforce and sending to another team to populate company profile and location data is cumbersome and time-consuming.

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asked 23/09/2024
Steven Chong
34 questions
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