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Question 167 - Certified Data Architect discussion

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A large retail B2C customer wants to build a 360 view of its customer for its call center agents. The customer interaction is currently maintained in the following system: 1. Salesforce CRM

3. Customer Master Data management (MDM)

4. Contract Management system

5. Marketing solution

What should a data architect recommend that would help upgrade uniquely identify customer across multiple systems:

A.
Store the salesforce id in all the solutions to identify the customer.
Answers
A.
Store the salesforce id in all the solutions to identify the customer.
B.
Create a custom object that will serve as a cross reference for the customer id.
Answers
B.
Create a custom object that will serve as a cross reference for the customer id.
C.
Create a customer data base and use this id in all systems.
Answers
C.
Create a customer data base and use this id in all systems.
D.
Create a custom field as external id to maintain the customer Id from the MDM solution.
Answers
D.
Create a custom field as external id to maintain the customer Id from the MDM solution.
Suggested answer: D

Explanation:

To help uniquely identify customer across multiple systems, a data architect should recommend creating a custom field as external ID to maintain the customer ID from the MDM solution. An external ID is a custom field that has the ''External ID'' attribute enabled, which means that it contains unique record identifiers from a system outside of Salesforce. By using the customer ID from the MDM solution as an external ID in Salesforce CRM, Contract Management system, and Marketing solution, the data architect can ensure that each customer can be easily identified and integrated across these systems. Option A is incorrect because storing the Salesforce ID in all the solutions to identify the customer will not work if the customer records are created or updated in other systems besides Salesforce CRM. Option B is incorrect because creating a custom object that will serve as a cross reference for the customer ID will require additional configuration effort and may not be consistent with the actual customer records in each system. Option C is incorrect because creating a customer database and using this ID in all systems will require additional infrastructure cost and maintenance effort.

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asked 23/09/2024
Eissa Abdulrahman Eissa
34 questions
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