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Question 207 - Certified Data Architect discussion

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A casino is implementing salesforce and is planning to build a customer 360 view for a customer who visits its resorts. The casino currently maintained the following systems that records customer activity:

1. Point of sales system: All purchases for a customer.

2. Salesforce: All customer service activity and sales activity for a customer.

3. Mobile app: All bookings, preferences and browser activity for a customer.

4. Marketing: All email, SMS and social campaigns for a customer.

Customer service agents using salesforce would like to view the activities from all system to provide supports to customers. The information has to be current and real time.

What strategy should the data architect implement to satisfy this requirement?

A.
Explore external data sources in salesforce to build 360 view of customer.
Answers
A.
Explore external data sources in salesforce to build 360 view of customer.
B.
Use a customer data mart to view the 360 view of customer.
Answers
B.
Use a customer data mart to view the 360 view of customer.
C.
Migrate customer activities from all 4 systems into salesforce.
Answers
C.
Migrate customer activities from all 4 systems into salesforce.
D.
Periodically upload summary information in salesforce to build 360 view.
Answers
D.
Periodically upload summary information in salesforce to build 360 view.
Suggested answer: A

Explanation:

Exploring external data sources in Salesforce to build 360 view of customer is the best strategy to satisfy the requirement, as it allows real-time access to data from other systems without storing it in Salesforce3. Using a customer data mart may not provide real-time information or may require additional integration efforts. Migrating customer activities from all 4 systems into Salesforce may exceed the storage limits or cause data quality issues. Periodically uploading summary information in Salesforce may not provide current or detailed information.

asked 23/09/2024
Easwari Lakshminarayanan
43 questions
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