Salesforce Certified Data Architect Practice Test - Questions Answers, Page 23
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Universal Containers (UC) is migrating from an on-premise homegrown customer relationship management (CRM) system- During analysis, UC users highlight a pain point that there are multiple versions of many customers.
What should the data architect do for a successful migration to mitigate the pain point?
A casino is implementing Salesforce and is planning to build a customer 360 degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity: L Point-of-sale system: All purchases for a customer
2. Salesforce; All customer service activity and sales activities for a customer
3. Mobile app: All bookings, preferences, and browser activity for a customer
4. Marketing: All email, SMS, and social campaigns for a customer
Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?
Universal Containers has been a customer of Salesforce for 10 years. Currently they have 2 million accounts in the system. Due to an erroneous integration built 3 years ago, it is estimated there are 500,000 duplicates in the system.
Which solution should a data architect recommend to remediate the duplication issue?
Universal Containers (UC) has implemented a master data management strategy, which uses a central system of truth, to ensure the entire company has the same customer information in all systems. UC customer data changes need to be accurate at all times in all of the systems. Salesforce is the identified system of record for this information.
What is the correct solution for ensuring all systems using customer data are kept up to date?
Universal Containers (UC) plans to implement consent management for its customers to be compliant with General Data Protection Regulation (GDPR). UC has the following requirements:
UC uses Person Accounts and Contacts in Salesforce for its customers.
Data Protection and Privacy is enabled in Salesforce.
Consent should be maintained in both these objects.
UC plans to verify the consent provided by customers before contacting them through email or phone.
Which option should the data architect recommend to implement these requirements?
A large telecommunication provider that provides internet services to both residence and business has the following attributes:
A customer who purchases its services for their home will be created as an Account in Salesforce.
Individuals within the same house address will be created as Contact in Salesforce.
Businesses are created as Accounts in Salesforce.
Some of the customers have both services at their home and business.
What should a data architect recommend for a single view of these customers without creating multiple customer records?
Universals Containers' system administrators have been complaining that they are not able to make changes to its users' record, including moving them to new territories without getting ''unable to lock row'' errors. This is causing the system admins to spend hours updating user records every day.
What should the data architect do to prevent the error?
Northern Trail Outfitters (NTO) wants to start a loyalty program to reward repeat customers. The program will track every item a customer has bought and grants them points for discounts. The following conditions will exist upon implementation:
Data will be used to drive marketing and product development initiatives.
NTO estimates that the program will generate 100 million rows of date monthly.
NTO will use Salesforce's Einstein Analytics and Discovery to leverage their data and make business and marketing decisions.
What should the Data Architect do to store, collect, and use the reward program data?
Universal Containers (UC) has lead assignment rules to assign leads to owners. Leads not routed by assignment rules are assigned to a dummy user. Sales rep are complaining of high load times and issues with accessing leads assigned to the dummy user.
What should a data architect recommend to solve these performance issues?
Northern Trail Outfitters is concerned because some of its data is sensitive and needs to be identified for access.
What should be used to provide ways to filter and identify the sensitive data?
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