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Question 222 - Certified Data Architect discussion

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A casino is implementing Salesforce and is planning to build a customer 360 degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity: L Point-of-sale system: All purchases for a customer

2. Salesforce; All customer service activity and sales activities for a customer

3. Mobile app: All bookings, preferences, and browser activity for a customer

4. Marketing: All email, SMS, and social campaigns for a customer

Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.

What strategy should the data architect implement to satisfy this requirement?

A.
Explore external data sources in Salesforce to build a 360-degree view of the customer.
Answers
A.
Explore external data sources in Salesforce to build a 360-degree view of the customer.
B.
Use a customer data mart to create the 360-degree view of the customer.
Answers
B.
Use a customer data mart to create the 360-degree view of the customer.
C.
Periodically upload summary information in Salesforce to build a 360-degree view.
Answers
C.
Periodically upload summary information in Salesforce to build a 360-degree view.
D.
Migrate customer activities fro, all four system into Salesforce.
Answers
D.
Migrate customer activities fro, all four system into Salesforce.
Suggested answer: A

Explanation:

Exploring external data sources in Salesforce to build a 360 degree view of the customer (option A) is the best strategy to satisfy this requirement, as it allows customer service agents to view the activities from all four systems in real time without storing or replicating the data in Salesforce. Using a customer data mart to create the 360 degree view of the customer (option B) is not a good strategy, as it may introduce additional complexity and cost, and it does not leverage the native Salesforce features. Periodically uploading summary information in Salesforce to build a 360 degree view (option C) is also not a good strategy, as it may cause data latency and inconsistency, and it does not provide real-time information. Migrating customer activities from all four systems into Salesforce (option D) is also not a good strategy, as it may cause data redundancy and conflicts, and it does not scale well with large volumes of data.

asked 23/09/2024
Dylan Ogle
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