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Question 225 - Certified Data Architect discussion

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Universal Containers (UC) plans to implement consent management for its customers to be compliant with General Data Protection Regulation (GDPR). UC has the following requirements:

UC uses Person Accounts and Contacts in Salesforce for its customers.

Data Protection and Privacy is enabled in Salesforce.

Consent should be maintained in both these objects.

UC plans to verify the consent provided by customers before contacting them through email or phone.

Which option should the data architect recommend to implement these requirements?

A.
Configure custom fields in Person Account and Contact to store consent provided by customers, and validate consent against the fields.
Answers
A.
Configure custom fields in Person Account and Contact to store consent provided by customers, and validate consent against the fields.
B.
Build Custom object to store consent information in Person Account and Contact, validate against this object before contacting customers.
Answers
B.
Build Custom object to store consent information in Person Account and Contact, validate against this object before contacting customers.
C.
Use the Consent Management Feature to validate consent provide under the person Account and Contact that is provided by the customer.
Answers
C.
Use the Consent Management Feature to validate consent provide under the person Account and Contact that is provided by the customer.
D.
Delete contact information from customers who have declined consent to be contacted.
Answers
D.
Delete contact information from customers who have declined consent to be contacted.
Suggested answer: C

Explanation:

Using the Consent Management Feature to validate consent provided under the person Account and Contact that is provided by the customer (option C) is the best option to implement these requirements, as it allows UC to store and manage consent preferences for Person Accounts and Contacts using native Salesforce features and tools. Configuring custom fields in Person Account and Contact to store consent provided by customers and validate consent against the fields (option A) or building Custom object to store consent information in Person Account and Contact and validate against this object before contacting customers (option B) are not good options, as they may require more customization and maintenance effort, and they do not leverage the existing Data Protection and Privacy feature. Deleting contact information from customers who have declined consent to be contacted (option D) is also not a good option, as it may cause data loss or compliance issues, and it does not allow UC to track or update consent preferences.

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asked 23/09/2024
Saley SEINI
34 questions
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