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Question 44 - Certified Data Cloud Consultant discussion

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A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

A.
Unified Individual > Unified Link Individual > Sales Order
Answers
A.
Unified Individual > Unified Link Individual > Sales Order
B.
Unified Individual > Individual > Sales Order
Answers
B.
Unified Individual > Individual > Sales Order
C.
Sales Order > Individual > Unified Individual
Answers
C.
Sales Order > Individual > Unified Individual
D.
Sales Order > Unified Individual
Answers
D.
Sales Order > Unified Individual
Suggested answer: A

Explanation:

To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the sequence of data model object (DMO) joins that is necessary within the calculated Insight is Unified Individual > Unified Link Individual > Sales Order.This is because the Unified Individual DMO represents the unified profile of an individual or entity that is created by identity resolution1.The Unified Link Individual DMO represents the link between a unified individual and an individual from a source system2.The Sales Order DMO represents the sales order information from a source system3. By joining these three DMOs, you can calculate the LTV of a unified individual based on the sales order data from different source systems. The other options are incorrect because they do not join the correct DMOs to enable the LTV calculation.Option B is incorrect because the Individual DMO represents the source profile of an individual or entity from a source system, not the unified profile4. Option C is incorrect because the join order is reversed, and you need to start with the Unified Individual DMO to identify the unified profile. Option D is incorrect because it is missing the Unified Link Individual DMO, which is needed to link the unified profile with the source profile.

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asked 23/09/2024
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