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Question 45 - Certified Data Cloud Consultant discussion

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Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A.
Include Fund Type equal to 'Mutual Fund' as a related attribute. Configure an activation based on the new segment with no additional attributes.
Answers
A.
Include Fund Type equal to 'Mutual Fund' as a related attribute. Configure an activation based on the new segment with no additional attributes.
B.
Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.
Answers
B.
Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.
C.
Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
Answers
C.
Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
D.
Include Fund Name and Fund Type by default for post processing in the target system.
Answers
D.
Include Fund Name and Fund Type by default for post processing in the target system.
Suggested answer: B

Explanation:

To personalize the email content with information about each customer's current mutual fund investments, the Data Cloud consultant needs to add related attributes to the activation. Related attributes are additional data fields that can be sent along with the segment to the target system for personalization or analysis purposes. In this case, the consultant needs to add the Fund Name attribute, which contains the name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to ''Mutual Fund'' to ensure that only relevant data is sent. The other options are not correct because:

A . Including Fund Type equal to ''Mutual Fund'' as a related attribute is not enough to personalize the email content. The consultant also needs to include the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in.

C . Adding related attribute Fund Type is not enough to personalize the email content. The consultant also needs to add the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to ''Mutual Fund'' to ensure that only relevant data is sent.

D . Including Fund Name and Fund Type by default for post processing in the target system is not a valid option. The consultant needs to add the related attributes and filters during the activation configuration in Data Cloud, not after the data is sent to the target system.

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asked 23/09/2024
Victor Gouveia Pennella
42 questions
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