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Question 110 - Certified Data Cloud Consultant discussion

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A company wants to test its marketing campaigns with different target populations.

What should the consultant adjust in the Segment Canvas interface to get different populations?

A.
Direct attributes, related attributes, and population filters
Answers
A.
Direct attributes, related attributes, and population filters
B.
Segmentation filters, direct attributions, and data sources
Answers
B.
Segmentation filters, direct attributions, and data sources
C.
Direct attributes and related attributes
Answers
C.
Direct attributes and related attributes
D.
Population filters and direct attributes
Answers
D.
Population filters and direct attributes
Suggested answer: A

Explanation:

Segmentation in Salesforce Data Cloud:

The Segment Canvas interface is used to define and adjust target populations for marketing campaigns.

Elements for Adjusting Target Populations:

Direct Attributes: These are specific attributes directly related to the target entity (e.g., customer age, location).

Related Attributes: These are attributes related to other entities connected to the target entity (e.g., purchase history).

Population Filters: Filters applied to define and narrow down the segment population (e.g., active customers).

Steps to Adjust Populations in Segment Canvas:

Direct Attributes: Select attributes that directly describe the target population.

Related Attributes: Incorporate attributes from related entities to enrich the segment criteria.

Population Filters: Apply filters to refine and target specific subsets of the population.

Example: To create a segment of 'Active Customers Aged 25-35,' use age as a direct attribute, purchase activity as a related attribute, and apply population filters for activity status and age range.

Practical Application:

Navigate to the Segment Canvas.

Adjust direct attributes and related attributes based on campaign goals.

Apply population filters to fine-tune the target audience.

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asked 23/09/2024
Sivakumar Balasundram
41 questions
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