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Question 48 - Certified Education Cloud Consultant discussion

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A university's marketing department works on email campaigns for advancement. It wants to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality.

What should the consultant recommend to meet this requirement?

A.
Campaign influence
Answers
A.
Campaign influence
B.
Campaign member
Answers
B.
Campaign member
C.
Parent campaigns
Answers
C.
Parent campaigns
D.
Campaign hierarchy
Answers
D.
Campaign hierarchy
Suggested answer: A

Explanation:

Campaign influence is a feature that the consultant can recommend to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality. Campaign influence allows the marketing department to track how multiple campaigns have influenced an Opportunity, and assign a percentage of credit to each campaign. Campaign influence also provides reports and dashboards that show the impact of campaigns on revenue and pipeline. Campaign member, parent campaigns, and campaign hierarchy are not features that can measure campaign effectiveness, return on investment, and Opportunity conversion.

Reference:

https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5

https://trailhead.salesforce.com/en/content/learn/modules/campaign-basics/campaign-basics-influence

asked 23/09/2024
Muhammad Gul
41 questions
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