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Question 49 - Certified Education Cloud Consultant discussion

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A university's strategic goal is to improve its MBA program rankings. A data point that influences the MBA program ranking is acceptance percentage. The school has asked a consultant to help it reach the goal, and increase prospective student engagement across multiple channels.

What should the consultant recommend?

A.
Leverage Advisor Link to advise them on the application yield.
Answers
A.
Leverage Advisor Link to advise them on the application yield.
B.
Use Education Cloud to replicate the current systems and processes.
Answers
B.
Use Education Cloud to replicate the current systems and processes.
C.
Implement Marketing Cloud to manage recruitment campaigns.
Answers
C.
Implement Marketing Cloud to manage recruitment campaigns.
D.
Implement Pardot Lead Scoring to find well qualified students.
Answers
D.
Implement Pardot Lead Scoring to find well qualified students.
Suggested answer: C

Explanation:

The consultant should recommend implementing Marketing Cloud to manage recruitment campaigns, because this can help the university reach its goal of improving its MBA program rankings and increasing prospective student engagement across multiple channels. Marketing Cloud allows the university to create personalized and targeted email, social media, mobile, and web campaigns for prospective students. Marketing Cloud also provides analytics and insights that can help the university optimize its campaigns and measure its acceptance percentage. Leveraging Advisor Link, using Education Cloud, and implementing Pardot Lead Scoring are not solutions that can help the university reach its goal.

Reference:

https://www.salesforce.com/products/marketing-cloud/overview/

https://www.salesforce.org/education/education-cloud-for-recruitment-and-admissions/

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asked 23/09/2024
Mourad Tannous
24 questions
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