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Question 46 - Certified Loyalty Management discussion

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Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program. The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.

Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?

A.
Enable Experience Cloud and customize the Loyalty Member Portal
Answers
A.
Enable Experience Cloud and customize the Loyalty Member Portal
B.
Create and implement a feature-rich Loyalty Member Mobile App
Answers
B.
Create and implement a feature-rich Loyalty Member Mobile App
C.
Install the Salesforce Loyalty Member Mobile App
Answers
C.
Install the Salesforce Loyalty Member Mobile App
D.
Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
Answers
D.
Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
Suggested answer: A

Explanation:

To provide Cloud Kicks' customer base, who are heavy mobile users, with access to member program information, the consultant should Enable Experience Cloud and customize the Loyalty Member Portal (A). Experience Cloud (formerly known as Community Cloud) allows for the creation of branded, mobile-responsive portals that can be customized to meet specific business needs, including providing loyalty program members with access to their program information, account status, rewards, and more. This approach leverages existing Salesforce capabilities and does not require the development of a new mobile app, making it a cost-effective and efficient solution.

asked 23/09/2024
Dennis Bruyn
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