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which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
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LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
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There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Question 125 - Certified Marketing Cloud Account Engagement Consultant discussion

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You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A.
Create a form and enable progressive profiling
Answers
A.
Create a form and enable progressive profiling
B.
Create a form handler and enable progressive profiling
Answers
B.
Create a form handler and enable progressive profiling
C.
Create a form handler for each white paper
Answers
C.
Create a form handler for each white paper
D.
Create a form per white paper and enable progressive profiling
Answers
D.
Create a form per white paper and enable progressive profiling
Suggested answer: D
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asked 23/09/2024
Leila Bekirova
39 questions
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