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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?

Question 252 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

A.
Automatically remove prospects from the program when an email reply trigger is met.
Answers
A.
Automatically remove prospects from the program when an email reply trigger is met.
B.
Increase the wait time on the Email send action steps.
Answers
B.
Increase the wait time on the Email send action steps.
C.
Set the Engagement Studio program to repeat every 10 days.
Answers
C.
Set the Engagement Studio program to repeat every 10 days.
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answers
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Suggested answer: D
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asked 23/09/2024
Mykhailo Vavilov
34 questions
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