Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 24

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select 'Product Line A,' it will add them to the 'Product Line A' list. If the prospect field value doesn't contain 'Product Line A,' they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

Choose 2 answers

LenoxSoft wants to assign all new leads coming through their 'Request a Demo' form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

Choose 3 answers