LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Move the unsubscribe link to the header of the email instead of the footer.

Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

'LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.How could they communicate this to all Marketing Cloud Account Engagement prospects?

Send an operational email to all prospects.

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

'LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.What is the best way to allow sales to accomplish this?

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps '

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps '

'LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?Choose 2 answers

Review existing forms and landing pages to understand what data needs to be collected.

Pull a report of the data they intend to use for segmentation purposes.

Filter existing prospect records to see which custom fields have the most data.

Review existing forms and landing pages to understand what data needs to be collected.

Ask their accounting team to review and select the five most helpful fields.

Pull a report of the data they intend to use for segmentation purposes.

'A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.Which two types of activities would display in the lightning component?Choose 2 answers

Prospect unsubscribed from an email

'A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.Which two reasons could explain why the remaining 10 prospects were not updated?Choose 2 answers

The user who performed the import is not the assigned user listed on the remaining prospects.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

The Country field has validation enabled and the updated field values did not match existing values.

The user who performed the import is not the assigned user listed on the remaining prospects.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

'The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

Add engagement history activity related lists to lead & contact page layouts.

Add engagement history lightning component to lead & contact page layouts.

Add emails to campaign start displaying engagement history metrics on campaigns.

Add engagement history activity related lists to lead & contact page layouts.

Add engagement history metrics related lists to campaign page layouts.

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.What is the best way to help their marketing team achieve this goal?

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Automatically remove prospects from the program when an email reply trigger is met.

Increase the wait time on the Email send action steps.

Set the Engagement Studio program to repeat every 10 days.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A Use the Open Rules Audit to remove opens as criteria in their automations.

Disable open tracking within account settings.

Only send emails to prospects who do not use Apple Mail.

Enable visitor filters for all customers so opens are not tracked.

A Use the Open Rules Audit to remove opens as criteria in their automations.

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.What can they consider doing to accomplish this goal?

Create a custom email preference center page.

Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Create a custom email preference center page.

Minimize public lists used in marketing emails.

Remove the global opt out link from marketing emails.

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.Which two reasons could explain why this happened?Choose 2 answers

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The leads have been reassigned to a user who does not exist in that BU.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.How should a consultant recommend setting this up?

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Create both a landing page and form using the enhanced landing page experience.

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

'LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.What two options could be implemented to prevent empty field values from appearing in the email?Choose 2 answers

Define page actions to replace field values

Define default mail merge values for fields

Use HML conditional logic statements

Define page actions to replace field values

'LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

The prospect is sent to the recycle bin

The prospect is marked as do not email

The prospect is marked as opted out

The prospect is unassigned from its user

The prospect is sent to the recycle bin

'LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.What actions should be taken to ensure they can report on the statistics in Salesforce?

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

'If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

Make sure the CRM username field on user records are empty.

Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Make sure the CRM username field on user records are empty.

Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

Delete and recreate the specific users after enabling user sync.

'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

Clear the ''Do Not Email'' field on the prospect record

Update the ''Opt Out'' field on the prospect record

Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field

Change the email address to a valid email address

Clear the ''Do Not Email'' field on the prospect record

Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 7

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 7

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Tests

Practice Tests