When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

The Salesforce connector must be unpaused.

Salesforce B2B Integration user must be created.

User sync must be enabled in Marketing Cloud Account Engagement.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.How should LenoxSoft enable these prospects to get marketing content again?

Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Run a permission pass effort to all of the leads and contacts who have opted out.

Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Create an automation rule to clear the opt out field on the leads and contacts.

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.What could LenoxSoft marketers create for each region to meet this requirement?

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.What requirement would support advising them to move to a dedicated IP?

LenoxSoft sending more than 100,000 emails a month

LenoxSoft sending a quarterly emails to 100,000 prospects

LenoxSoft's database growing by 500,000 prospects

LenoxSoft creating 20 new Engagement Programs

LenoxSoft sending more than 100,000 emails a month

What is critical in achieving good email deliverabillty?

Setting up email authentication

Having a text only version of email content

Sending email through dedicated IP

Setting up email authentication

Using personalization in email content

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.Which two strategies for gating content should ensure real prospects are the ones accessing the content?Choose 2 answers

Prospects with invalid emails are sent an autoresponder requesting email verification.

Using the data format drop-down, set the email validation option at the form level.

Prospects with invalid emails are sent an autoresponder requesting email verification.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Using the data format drop-down, set the email validation option at the form level.

Send the content via an autoresponder email with a link to download the content.

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:* Completed the 'Product Interest' form* A score higher than 100* A grade higher than a C* Is a member of the 'Target Account' listWhat should LenoxSoft use to accomplish this business requirement?

Form completion action and user queue

Form completion action and user group

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.What import method should be recommended?

Match records by fuzzy match rules

Q Match records by email address

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.All new leads from the event should be evenly distributed to their Chicago Sales User Group.What would be the optimal sequence to meet these requirements?

. A Import prospects and add to 'Chicago Event' list > Run an automation rule to 'Assign prospect to user in group' based on the criteria 'Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully' AND 'Prospect List :: is member of :: Chicago Event'

Run an automation rule for each user in the Chicago Sales User Group to 'Assign prospect to user' based on the criteria 'Prospect form :: -Any- :: Was completed successfully' AND 'Prospect List :: is member of :: Chicago Event' > Import prospects and add them to the 'Chicago Event' list

. A Import prospects and add to 'Chicago Event' list > Run an automation rule to 'Assign prospect to user in group' based on the criteria 'Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully' AND 'Prospect List :: is member of :: Chicago Event'

Run an automation rule to 'Assign prospect to user in group' based on the criteria 'Marketing Cloud Account Engagement form :: - Any- :: was completed successfully' AND 'Prospect Event :: is :: Chicago Event' > Import prospects and add them to the 'Chicago Event' list

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

Marketing Cloud Account Engagement user ID

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.What is the optimal use case to segment these prospects?

Run a Dynamic List where the criteria is 'Prospect Time Created Days ago is greater than 90'.

Run an Automation rule where the criteria is ' Prospect Time Last activity Days ago is greater than 90 day.'

Run a Segmentation rule where the criteria is 'Prospect Time Last activity Days ago is greater than 90 days'.

Run a Dynamic List where the criteria is 'Prospect Time Created Days ago is greater than 90'.

Run a Dynamic List where the criteria is 'Prospect Time Last activity Days ago is greater than 90'.

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as 'Satisfied.' Satisfied customers need to be automatically added to a specific engagement program for future up-selling.What process would accomplish this in Marketing Cloud Account Engagement?

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria 'prospect score in scoring category greater than 0' > set the list as the recipient list of an engagement program

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria 'prospect score in scoring category greater than 1' to send an autoresponder email

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria 'prospect score in scoring category greater than 0' > set the list as the recipient list of an engagement program

Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria 'prospect has tag new-product' to send an autoresponder email

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a 'send email' action in a nurture program.What would explain this experience?

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a 'Bounced Prospects' list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:* Receive a notification when prospects view the page, but do not submit to see if they can retarget.* Receive one notification per prospect.How should a consultant accomplish this in Marketing Cloud Account Engagement?

Completion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Completion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).How should the marketing user handle this task?

Create the form in the first BU, then export the form and import it into each of the other two BUs.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.How could this be accomplished?

Create visitor filters for prospects that are known to be located in Europe.

Remove tracking code from the website and create new sites for each country.

Create visitor filters for prospects that are known to be located in Europe.

Enable tracking opt-in preferences for visitors from specific countries.

Enable tracking opt-in preferences for all website visitors.

A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Share both Folder A and Folder B with the sales users' records in Marketing Cloud Account Engagement.

Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.How should this be set up?

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.What strategy would allow the team to do this?

Add a form completion action to apply a tag with the name of the piece of content.

Build dynamic lists respectively based off of those form submissions.

Add a form completion action to add prospects to the right Salesforce campaign.

Track downloads in the form reports and build different lists for all submissions.

Add a form completion action to apply a tag with the name of the piece of content.

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

Set the sender of the email as the account owner.

Set the sender of the email as a specific user.

Set the sender of the email as a custom CRM user.

Set the sender of the email as the account owner.

Set the sender of the email as the assigned owner.

LenoxSoft offers two distinct product lines, each with its own sales team.Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.What is considered true about using B2BMA with business units?

Each business unit can only have one associated B2B Marketing Analytics app.

The app will create unique datasets for each business unit.

There is an option to create a unique app for each business unit or one joined app for all business units.

Each business unit can only have one associated B2B Marketing Analytics app.

Each dashboard will have an option to filter by business unit.

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.What should they do to provide these users access to Marketing Cloud Account Engagement?

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.How would a consultant explain the difference?

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.How should LenoxSoft add the prospects?

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a 'Form Completed' trigger so only prospects who completed the form will get the follow up actions.

which two considerations should be made when implementing an account-based marketing strategy?Choose 2 answers

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Send the prospects a monthly newsletter with product demos or free trial offers.

Create an engagement program to send educational content and notify sales if they engage.

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?Choose 2 answers

Assign prospects to an existing user

Undelete matching prospects from the Recycle Bin

Assign prospects to an existing user

Create new custom fields and populate field values

Undelete matching prospects from the Recycle Bin

LenoxSoft wants to assign all new leads coming through their 'Request a Demo' form and immediately notify the sales team to follow up via phone call within 3 days.Which assignment workflow would meet these requirements?

Add form completion actions to first assign to the user and then to create a Salesforce task.

Add form completion actions to first assign to the assigned user and then to notify the user.

Add form completion actions to add to the engagement studio program and notify the assigned user.

Add form completion actions to send customized email with a call reminder to the sales user.

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program.Using this method, how should the team meet this need?

Create dynamic content based on the 'Repeated Engagement' field for use in the emails sent in the program.

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the 'Repeated Engagement' field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the 'Repeated Engagement' field value.

Use the 'Repeated Engagement' field to both suppress prospects from the original program and add them to new programs.

Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 6

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 6

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Tests

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