Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).Which two steps should increase the number of qualified leads being passed to sales?Choose 2 answers

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.

Improve prospect data by adding fields to existing forms and making them required.

Increase their scoring threshold to give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:* The prospects must be located in Georgia or Florida.* The prospects must submit their 'Request a Demo' form.When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form.How should LenoxSoft automate assigning these leads?

Run an automation rule to assign based on the 'Request a Demo' submission and State field.

Create a completion action on the 'Request a Demo' form with the action to assign to user.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

Export the form submission report and import, assigning to the correct user upon import.

Run an automation rule to assign based on the 'Request a Demo' submission and State field.

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.How could this be accomplished?

Apply the 'tag' filter on the Pipeline Dashboard using the fiscal year.

Develop a new lens that includes only data from the fiscal year.

Use the 'fiscal year' filter on the Pipeline Dashboard.

Create a custom dataset using only data from the fiscal year.

Apply the 'tag' filter on the Pipeline Dashboard using the fiscal year.

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.What feature should a consultant recommend to uncover additional marketing attribution?

Primary - Campaign Source Attribution B, Einstein Attribution

Account-to-Opportunity Matching

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Don't use false or misleading header information

Don't use deceptive subject lines

Tell recipients where you're located

Tell recipients how to opt out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

Don't use false or misleading header information

Don't use deceptive subject lines

Tell recipients where you're located

Tell recipients how to opt out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

Create a test list of approved users to use in the testing tab of the email now.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Create a static list of approved users to use as the recipient list in the sending tab.

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to 'Engaged' for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Automation Rule with blank critera and add action &

Automation rules with attended webinar and remove action

Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form's completion actions.

Use a dynamic list to use as a recipient list on an email send.

Send using a segmentation rule.

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

What would an Administrator set up to have a document automatically download after a successful form completion?

Create an email template that includes a link to your document. On your form, add a completion action to 'Send autoresponder email' and select the email template that includes the document.

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled 'Redirect the prospect instead of showing the form's Thank You Content.'

Redirect the prospect directly to the URL of the content by checking the box labeled 'Redirect the prospect instead of showing the form's Thank You Content.'

Create an email template that includes a link to your document. On your form, add a completion action to 'Send autoresponder email' and select the email template that includes the document.

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

You decide to build an automation rule to automatically allow prospects to match the 'Title' criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Static list or Dynamic, both list can be used

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

Identify the currently mailable and unmailable prospects in their current email provider.

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

How many emails a month were sent from the current email provider

The date LenoxSoft last compared data between the email provider and Salesforce.

When was the last time a prospect was emailed in their current email provider.

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized 'Display in Table' values when configuring fields

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Lifecycle Report: New Prospects Created

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since 'Register for a webinar' completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Set the intern up in the Default 'Marketing' User Role

Set the intern up in the Default 'Marketing Intern' User Role

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Use rendering test and send to Test List

Use multivariate test & Review email preview

Use rendering test and send to Test List

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field 'Contract' which contains the value 'Renewed' for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of 'Notify assigned user' at intervals.

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of 'Add to List' and an action of 'Notify assigned user.'

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of 'Notify assigned user' at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of 'Add to list' and an action of 'Notify assigned user.'

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

LenoxSoft has a grading profile for business units in both United States and Canad a.Both profiles contain options for the industry field and several prospects with the grade of 'A'. What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a.All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Import and merge existing records from all systems to Salesforce

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

Import and merge existing records from all systems to Salesforce

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 1

There is Custom Field Type in Marketing Cloud Account Engagement called Date

True

False

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 1

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