Home / Salesforce / Certified Marketing Cloud Account Engagement Consultant

Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 22

Question list

List of questions

Question 211

(0)

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their

Question 212

(0)

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

Question 213

(0)

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Question 214

(0)

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold pro

Question 215

(0)

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case

Question 216

(0)

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content

Question 217

(0)

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a 'send email' action in a nurtur

Question 218

(0)

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months. What should t

Question 219

(0)

LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospe

Question 220

(0)

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs). How should the marketing user handle this task?

Question 211

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Run an automation rule for each user in the Chicago Sales User Group to 'Assign prospect to user' based on the criteria 'Prospect form :: -Any- :: Was completed successfully' AND 'Prospect List :: is member of :: Chicago Event' > Import prospects and add them to the 'Chicago Event' list

. A Import prospects and add to 'Chicago Event' list > Run an automation rule to 'Assign prospect to user in group' based on the criteria 'Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully' AND 'Prospect List :: is member of :: Chicago Event'

Run an automation rule to 'Assign prospect to user in group' based on the criteria 'Marketing Cloud Account Engagement form :: - Any- :: was completed successfully' AND 'Prospect Event :: is :: Chicago Event' > Import prospects and add them to the 'Chicago Event' list

Show Answer Comment (0)

Question 212

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

User email address

Marketing Cloud Account Engagement user ID

Salesforce username

CRM ID

Show Answer Comment (0)

Question 213

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Show Answer Comment (0)

Question 214

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Run an Automation rule where the criteria is ' Prospect Time Last activity Days ago is greater than 90 day.'

Run a Segmentation rule where the criteria is 'Prospect Time Last activity Days ago is greater than 90 days'.

Run a Dynamic List where the criteria is 'Prospect Time Created Days ago is greater than 90'.

Run a Dynamic List where the criteria is 'Prospect Time Last activity Days ago is greater than 90'.

Show Answer Comment (0)

Question 215

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as 'Satisfied.' Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Marketing Cloud Account Engagement?

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Show Answer Comment (0)

Question 216

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria 'prospect score in scoring category greater than 1' to send an autoresponder email

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria 'prospect score in scoring category greater than 0' > set the list as the recipient list of an engagement program

Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria 'prospect has tag new-product' to send an autoresponder email

Show Answer Comment (0)

Question 217

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a 'send email' action in a nurture program.

What would explain this experience?

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

Show Answer Comment (0)

Question 218

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a 'Bounced Prospects' list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Show Answer Comment (0)

Question 219

LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

* Receive a notification when prospects view the page, but do not submit to see if they can retarget.

* Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Completion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

Show Answer Comment (0)