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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 20

Question list

List of questions

Question 191

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Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails? Choose 2 answers

Question 192

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessa

Question 193

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A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a.However, they also want to make sure sales users can manually add

Question 194

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When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Question 195

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The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements. What feature should be recommended?

Question 196

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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements: * A

Question 197

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A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and ne

Question 198

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LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Question 199

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LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each bu

Question 200

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LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce u

Question 191

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?

Choose 2 answers

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Associate visitor activity to a prospect on form submission.

Track the prospect's click path through the website's content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

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Question 193

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a.However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Completion action

Dynamic list

Segmentation rule

Automation rule

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Question 194

When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Segment internal employees with high scores for initial email sends.

Segment prospects with free email service providers for initial email sends.

Segment the best and most active contacts for initial email sends.

Segment cold prospects with a low score to reengage for initial email sends.

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Question 195

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

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Question 196

LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:

* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.

* Segment prospects based on form views and submissions.

Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Marketing Cloud Account Engagement form

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Question 197

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

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Question 198

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Einstein Lead Score

Einstein Campaign Insights

Marketing Cloud Account Engagement Business Units

Einstein Behavior Scoring

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Question 199

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns' on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns' on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

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Question 200

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. 'France Marketer').

What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

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Total 262 questions