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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 18

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 171

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What behavior is expected when the 'Overwrite Prospect Opted Out field' Salesforce connector setting is enabled?

A.
Only users with an Administrator user role will be able to change the prospect field value.
A.
Only users with an Administrator user role will be able to change the prospect field value.
Answers
B.
The record that was last updated sets the field value for a synced prospect.
B.
The record that was last updated sets the field value for a synced prospect.
Answers
C.
Only 200 records per day can be updated to overwrite the 'Opted Out' field value.
C.
Only 200 records per day can be updated to overwrite the 'Opted Out' field value.
Answers
D.
Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the 'Do Not Email' field upon sync. https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Marketing Cloud Account Engagement-and-salesforce/
D.
Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the 'Do Not Email' field upon sync. https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Marketing Cloud Account Engagement-and-salesforce/
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Suggested answer: B

Question 172

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A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

A.
Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
A.
Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
Answers
B.
Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B.
Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
Answers
C.
Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
C.
Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
Answers
D.
Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
D.
Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answers
Suggested answer: C

Question 173

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LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

A.
Configure Users > Send daily visitor activity emails by state
A.
Configure Users > Send daily visitor activity emails by state
Answers
B.
Configure Users > Send daily prospect activity emails by owner
B.
Configure Users > Send daily prospect activity emails by owner
Answers
C.
Configure Users > Send Salesforce Engage report emails by team
C.
Configure Users > Send Salesforce Engage report emails by team
Answers
D.
Configure Users > Send starred prospect activity alerts by owner
D.
Configure Users > Send starred prospect activity alerts by owner
Answers
Suggested answer: A

Question 174

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LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

A.
Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
A.
Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
Answers
B.
Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
B.
Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
Answers
C.
Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
C.
Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
Answers
D.
Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D.
Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answers
Suggested answer: D

Question 175

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A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A.
Import and update users
A.
Import and update users
Answers
B.
Table action updated users
B.
Table action updated users
Answers
C.
Marketing Cloud Account Engagement Admin changed each email address
C.
Marketing Cloud Account Engagement Admin changed each email address
Answers
D.
User sync mapped email address
D.
User sync mapped email address
Answers
Suggested answer: D

Question 176

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LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

A.
Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
A.
Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
Answers
B.
Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B.
Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Answers
C.
Edit the completion action on the form to only add to the list if the email address is valid.
C.
Edit the completion action on the form to only add to the list if the email address is valid.
Answers
D.
Use the list to send a permission pass email and remove all hard bounces.
D.
Use the list to send a permission pass email and remove all hard bounces.
Answers
Suggested answer: A

Question 177

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LenoxSoft wants to implement a form to be used in multiple places on their website, including their 'Contact Us' page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Marketing Cloud Account Engagement?

A.
Create a Marketing Cloud Account Engagement-hosted form and host it on a separate 'Contact Us' landing page.
A.
Create a Marketing Cloud Account Engagement-hosted form and host it on a separate 'Contact Us' landing page.
Answers
B.
Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
B.
Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
Answers
C.
Create a form handler and enable data kiosk entry mode.
C.
Create a form handler and enable data kiosk entry mode.
Answers
D.
Create a form handler to link to an existing form on the website. https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_forms_kiosk_mode.htm&type=0
D.
Create a form handler to link to an existing form on the website. https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_forms_kiosk_mode.htm&type=0
Answers
Suggested answer: C

Question 178

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LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

A.
IP allowlist
A.
IP allowlist
Answers
B.
Tracker domain
B.
Tracker domain
Answers
C.
Custom redirects
C.
Custom redirects
Answers
D.
Page actions https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_admin_tracker_domain_parent.htm&type=5
D.
Page actions https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_admin_tracker_domain_parent.htm&type=5
Answers
Suggested answer: B

Question 179

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LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

What should their first step in Marketing Cloud Account Engagement?

A.
Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
A.
Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
Answers
B.
Manually create and map custom fields in Marketing Cloud Account Engagement.
B.
Manually create and map custom fields in Marketing Cloud Account Engagement.
Answers
C.
Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C.
Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
Answers
D.
Enable custom field creation via the Salesforce Connector. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_fields_create_custom_field.htm&type=5
D.
Enable custom field creation via the Salesforce Connector. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_fields_create_custom_field.htm&type=5
Answers
Suggested answer: B

Question 180

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A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

A.
Segmentation rule based on the form submission
A.
Segmentation rule based on the form submission
Answers
B.
Automation rule based on the form submission
B.
Automation rule based on the form submission
Answers
C.
Dynamic list based on the form submission
C.
Dynamic list based on the form submission
Answers
D.
Completion action on the form submission https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/
D.
Completion action on the form submission https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/
Answers
Suggested answer: D
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