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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 19

Question list

List of questions

Question 181

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LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information

Question 182

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LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account. Which two

Question 183

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LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

Question 184

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LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Question 185

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LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decid

Question 186

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LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are '0'. What could be the explanation

Question 187

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LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects t

Question 188

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LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will c

Question 189

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LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud

Question 190

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LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Question 181

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?

Choose 2 answers

The sum of total conversions from the form and landing page reports.

The Engagement Dashboard in B2B Marketing Analytics.

The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

The total submissions reflected on the form report in Marketing Cloud Account Engagement.

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Question 182

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Authentication provides legal protection against email abuse complaints.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

Authentication ensures the company's sending IP will not appear on blocklists.

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Question 183

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Prospects at the bottom of the funnel --- actively deciding between vendors.

Prospects at the top of the funnel --- newly sourced from a tradeshow.

Prospects at the middle of the funnel --- interacting with blog content only.

Prospects who have transitioned out of the funnel --- with a recently closed deal.

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Question 184

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

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Question 185

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Export existing custom field mappings to import desired fields into Account A.

Manually rebuild any automations built in Account B in Account A. https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

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Question 186

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are '0'.

What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn't been refreshed in 24 hours so the values haven't been updated. https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

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Question 187

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.

Create a Segmentation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.

Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

Create an Automation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

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Question 188

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Sales

Marketing

Administrator

Sales Manager

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Question 189

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_automation_page_actions.htm&type=5

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Question 190

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable 'Business Unit'connector setting

Use the Marketing Cloud Account Engagement Lightning App

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Total 262 questions