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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 21

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 201

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Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A.
The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
A.
The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
Answers
B.
The ability to use existing complex Salesforce lead routing processes
B.
The ability to use existing complex Salesforce lead routing processes
Answers
C.
The ability to assign prospects via automation instead of manually
C.
The ability to assign prospects via automation instead of manually
Answers
D.
The ability to assign prospects based on specific criteria being met
D.
The ability to assign prospects based on specific criteria being met
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Suggested answer: D

Question 202

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LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

A.
First Touch Model
A.
First Touch Model
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B.
Even Attribution Model
B.
Even Attribution Model
Answers
C.
Last Touch Model
C.
Last Touch Model
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D.
Salesforce Model
D.
Salesforce Model
Answers
Suggested answer: C

Question 203

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When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A.
Salesforce B2B Integration user must be created.
A.
Salesforce B2B Integration user must be created.
Answers
B.
User sync must be enabled in Marketing Cloud Account Engagement.
B.
User sync must be enabled in Marketing Cloud Account Engagement.
Answers
C.
The Salesforce connector must be unpaused.
C.
The Salesforce connector must be unpaused.
Answers
D.
Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
D.
Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
Answers
Suggested answer: C

Question 204

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Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

A.
Run a permission pass effort to all of the leads and contacts who have opted out.
A.
Run a permission pass effort to all of the leads and contacts who have opted out.
Answers
B.
Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B.
Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
Answers
C.
Create an automation rule to clear the opt out field on the leads and contacts.
C.
Create an automation rule to clear the opt out field on the leads and contacts.
Answers
Suggested answer: B

Question 205

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LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

A.
Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
A.
Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
Answers
B.
Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B.
Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
Answers
C.
A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
C.
A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
Answers
D.
A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D.
A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
Answers
Suggested answer: B

Question 206

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LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

What requirement would support advising them to move to a dedicated IP?

A.
LenoxSoft sending a quarterly emails to 100,000 prospects
A.
LenoxSoft sending a quarterly emails to 100,000 prospects
Answers
B.
LenoxSoft's database growing by 500,000 prospects
B.
LenoxSoft's database growing by 500,000 prospects
Answers
C.
LenoxSoft creating 20 new Engagement Programs
C.
LenoxSoft creating 20 new Engagement Programs
Answers
D.
LenoxSoft sending more than 100,000 emails a month
D.
LenoxSoft sending more than 100,000 emails a month
Answers
Suggested answer: D

Question 207

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What is critical in achieving good email deliverabillty?

A.
Having a text only version of email content
A.
Having a text only version of email content
Answers
B.
Sending email through dedicated IP
B.
Sending email through dedicated IP
Answers
C.
Setting up email authentication
C.
Setting up email authentication
Answers
D.
Using personalization in email content
D.
Using personalization in email content
Answers
Suggested answer: C

Question 208

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LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

A.
Prospects with invalid emails are sent an autoresponder requesting email verification.
A.
Prospects with invalid emails are sent an autoresponder requesting email verification.
Answers
B.
Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B.
Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
Answers
C.
Using the data format drop-down, set the email validation option at the form level.
C.
Using the data format drop-down, set the email validation option at the form level.
Answers
D.
Send the content via an autoresponder email with a link to download the content.
D.
Send the content via an autoresponder email with a link to download the content.
Answers
Suggested answer: A, C

Question 209

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LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

* Completed the 'Product Interest' form

* A score higher than 100

* A grade higher than a C

* Is a member of the 'Target Account' list

What should LenoxSoft use to accomplish this business requirement?

A.
Automation rule and user queue
A.
Automation rule and user queue
Answers
B.
Automation rule and user group
B.
Automation rule and user group
Answers
C.
Form completion action and user queue
C.
Form completion action and user queue
Answers
D.
Form completion action and user group
D.
Form completion action and user group
Answers
Suggested answer: B

Question 210

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A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

A.
Match records by CRM ID
A.
Match records by CRM ID
Answers
B.
Match records by Account ID
B.
Match records by Account ID
Answers
C.
Match records by fuzzy match rules
C.
Match records by fuzzy match rules
Answers
D.
Q Match records by email address
D.
Q Match records by email address
Answers
Suggested answer: A
Total 262 questions
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