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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 2

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Question 11

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When you go to View HTML code section at selected Form record you can only see the iframe tag

True
True
False
False
Suggested answer: A
asked 23/09/2024
Amin Dashti
51 questions

Question 12

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What factors are involved in determining email deliverability?

Sender Policy Framework (SPF)
Sender Policy Framework (SPF)
Domain Keys
Domain Keys
Sender ID
Sender ID
Whitelist
Whitelist
CAN-SPAM
CAN-SPAM
Suggested answer: A, B, E
asked 23/09/2024
stefano nicoletti
35 questions

Question 13

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Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Don't use false or misleading header information
Don't use false or misleading header information
Don't use deceptive subject lines
Don't use deceptive subject lines
Identify the message as an ad
Identify the message as an ad
Tell recipients where you're located
Tell recipients where you're located
Tell recipients how to opt out of receiving future email from you
Tell recipients how to opt out of receiving future email from you
Honor opt-out requests promptly
Honor opt-out requests promptly
Monitor what others are doing on your behalf
Monitor what others are doing on your behalf
Suggested answer: A, B, C, D, E, F, G
asked 23/09/2024
Dubravko Jerkovic
33 questions

Question 14

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With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

Click Through rate
Click Through rate
Email Complain Rate
Email Complain Rate
HTML Open Rate
HTML Open Rate
Spam complaints.
Spam complaints.
Suggested answer: A
asked 23/09/2024
MARCOS ALAMOS
33 questions

Question 15

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The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

Create a test list of approved users to use in the testing tab of the email now.
Create a test list of approved users to use in the testing tab of the email now.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
Create a static list of approved users to use as the recipient list in the sending tab.
Create a static list of approved users to use as the recipient list in the sending tab.
Suggested answer: A
asked 23/09/2024
Akash Patel
40 questions

Question 16

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LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Suggested answer: B
asked 23/09/2024
Jonathan Marboux
34 questions

Question 17

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LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to 'Engaged' for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Automation Rule with blank critera and add action &
Automation Rule with blank critera and add action &
Automation rules with attended webinar and remove action
Automation rules with attended webinar and remove action
Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
Suggested answer: A
asked 23/09/2024
Jaroslaw Walaszek
37 questions

Question 18

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How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form's completion actions.
Send using the form's completion actions.
Send using an automation rule
Send using an automation rule
Use a dynamic list to use as a recipient list on an email send.
Use a dynamic list to use as a recipient list on an email send.
Send using a segmentation rule.
Send using a segmentation rule.
Suggested answer: A
asked 23/09/2024
David Hartnett
45 questions

Question 19

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LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Suggested answer: C
asked 23/09/2024
giancarlo bagnetti srl
42 questions

Question 20

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There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Suggested answer: C
asked 23/09/2024
Erik-Jan Brul
37 questions
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