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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 2

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?

Question 11

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When you go to View HTML code section at selected Form record you can only see the iframe tag

A.
True
A.
True
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B.
False
B.
False
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Suggested answer: A

Question 12

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What factors are involved in determining email deliverability?

A.
Sender Policy Framework (SPF)
A.
Sender Policy Framework (SPF)
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B.
Domain Keys
B.
Domain Keys
Answers
C.
Sender ID
C.
Sender ID
Answers
D.
Whitelist
D.
Whitelist
Answers
E.
CAN-SPAM
E.
CAN-SPAM
Answers
Suggested answer: A, B, E

Question 13

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Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A.
Don't use false or misleading header information
A.
Don't use false or misleading header information
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B.
Don't use deceptive subject lines
B.
Don't use deceptive subject lines
Answers
C.
Identify the message as an ad
C.
Identify the message as an ad
Answers
D.
Tell recipients where you're located
D.
Tell recipients where you're located
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E.
Tell recipients how to opt out of receiving future email from you
E.
Tell recipients how to opt out of receiving future email from you
Answers
F.
Honor opt-out requests promptly
F.
Honor opt-out requests promptly
Answers
G.
Monitor what others are doing on your behalf
G.
Monitor what others are doing on your behalf
Answers
Suggested answer: A, B, C, D, E, F, G

Question 14

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With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A.
Click Through rate
A.
Click Through rate
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B.
Email Complain Rate
B.
Email Complain Rate
Answers
C.
HTML Open Rate
C.
HTML Open Rate
Answers
D.
Spam complaints.
D.
Spam complaints.
Answers
Suggested answer: A

Question 15

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The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A.
Create a test list of approved users to use in the testing tab of the email now.
A.
Create a test list of approved users to use in the testing tab of the email now.
Answers
B.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
B.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
Answers
C.
Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
C.
Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
Answers
D.
Create a static list of approved users to use as the recipient list in the sending tab.
D.
Create a static list of approved users to use as the recipient list in the sending tab.
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Suggested answer: A

Question 16

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LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
A.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answers
B.
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B.
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answers
C.
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C.
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answers
D.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
D.
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answers
Suggested answer: B

Question 17

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LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to 'Engaged' for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A.
Automation Rule with blank critera and add action &
A.
Automation Rule with blank critera and add action &
Answers
B.
Automation rules with attended webinar and remove action
B.
Automation rules with attended webinar and remove action
Answers
C.
Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
C.
Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
Answers
D.
Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
D.
Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
Answers
E.
Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
E.
Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
Answers
Suggested answer: A

Question 18

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How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.
Send using the form's completion actions.
A.
Send using the form's completion actions.
Answers
B.
Send using an automation rule
B.
Send using an automation rule
Answers
C.
Use a dynamic list to use as a recipient list on an email send.
C.
Use a dynamic list to use as a recipient list on an email send.
Answers
D.
Send using a segmentation rule.
D.
Send using a segmentation rule.
Answers
Suggested answer: A

Question 19

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LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A.
Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
A.
Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Answers
B.
After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B.
After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
Answers
C.
Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
C.
Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Answers
D.
Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
D.
Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Answers
Suggested answer: C

Question 20

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There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
A.
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answers
B.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B.
Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answers
C.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C.
Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answers
D.
Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D.
Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answers
Suggested answer: C
Total 262 questions
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