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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 1

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There is Custom Field Type in Marketing Cloud Account Engagement called Date

A.
True
A.
True
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B.
False
B.
False
Answers
Suggested answer: A

Question 2

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There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A.
True
A.
True
Answers
B.
False
B.
False
Answers
Suggested answer: B

Question 3

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There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A.
True
A.
True
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B.
False
B.
False
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Suggested answer: B

Question 4

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There is Custom Field Type in Marketing Cloud Account Engagement called Email

A.
True
A.
True
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B.
False
B.
False
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Suggested answer: B

Question 5

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There is Custom Field Type in Marketing Cloud Account Engagement called Email

A.
True
A.
True
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B.
False
B.
False
Answers
Suggested answer: B

Question 6

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Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

A.
Improve prospect data by adding fields to existing forms and making them required.
A.
Improve prospect data by adding fields to existing forms and making them required.
Answers
B.
Increase their scoring threshold to give the Sales team the most qualified leads.
B.
Increase their scoring threshold to give the Sales team the most qualified leads.
Answers
C.
Improve lead qualification efficiency by using automation rules for prospect assignment.
C.
Improve lead qualification efficiency by using automation rules for prospect assignment.
Answers
D.
Increase gated content on the website to provide more scoring opportunities.
D.
Increase gated content on the website to provide more scoring opportunities.
Answers
Suggested answer: C, D

Question 7

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LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

* The prospects must be located in Georgia or Florida.

* The prospects must submit their 'Request a Demo' form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form.

How should LenoxSoft automate assigning these leads?

A.
Create a completion action on the 'Request a Demo' form with the action to assign to user.
A.
Create a completion action on the 'Request a Demo' form with the action to assign to user.
Answers
B.
Add a completion action on the form to notify Admin, who manually assigns the prospect.
B.
Add a completion action on the form to notify Admin, who manually assigns the prospect.
Answers
C.
Export the form submission report and import, assigning to the correct user upon import.
C.
Export the form submission report and import, assigning to the correct user upon import.
Answers
D.
Run an automation rule to assign based on the 'Request a Demo' submission and State field.
D.
Run an automation rule to assign based on the 'Request a Demo' submission and State field.
Answers
Suggested answer: D

Question 8

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LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

A.
Develop a new lens that includes only data from the fiscal year.
A.
Develop a new lens that includes only data from the fiscal year.
Answers
B.
Use the 'fiscal year' filter on the Pipeline Dashboard.
B.
Use the 'fiscal year' filter on the Pipeline Dashboard.
Answers
C.
Create a custom dataset using only data from the fiscal year.
C.
Create a custom dataset using only data from the fiscal year.
Answers
D.
Apply the 'tag' filter on the Pipeline Dashboard using the fiscal year.
D.
Apply the 'tag' filter on the Pipeline Dashboard using the fiscal year.
Answers
Suggested answer: D

Question 9

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A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

A.
Primary - Campaign Source Attribution B, Einstein Attribution
A.
Primary - Campaign Source Attribution B, Einstein Attribution
Answers
B.
Account-to-Opportunity Matching
B.
Account-to-Opportunity Matching
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C.
First Touch Model
C.
First Touch Model
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Suggested answer: C

Question 10

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Administrators can reset passwords for users

A.
True
A.
True
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B.
False
B.
False
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Suggested answer: A
Total 262 questions
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