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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 26

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 251

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What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A.
Add engagement history lightning component to lead & contact page layouts.
A.
Add engagement history lightning component to lead & contact page layouts.
Answers
B.
Add emails to campaign start displaying engagement history metrics on campaigns.
B.
Add emails to campaign start displaying engagement history metrics on campaigns.
Answers
C.
Add engagement history activity related lists to lead & contact page layouts.
C.
Add engagement history activity related lists to lead & contact page layouts.
Answers
D.
Add engagement history metrics related lists to campaign page layouts.
D.
Add engagement history metrics related lists to campaign page layouts.
Answers
Suggested answer: C

Question 252

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LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

A.
Automatically remove prospects from the program when an email reply trigger is met.
A.
Automatically remove prospects from the program when an email reply trigger is met.
Answers
B.
Increase the wait time on the Email send action steps.
B.
Increase the wait time on the Email send action steps.
Answers
C.
Set the Engagement Studio program to repeat every 10 days.
C.
Set the Engagement Studio program to repeat every 10 days.
Answers
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
D.
A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answers
Suggested answer: D

Question 253

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To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A.
Disable open tracking within account settings.
A.
Disable open tracking within account settings.
Answers
B.
Only send emails to prospects who do not use Apple Mail.
B.
Only send emails to prospects who do not use Apple Mail.
Answers
C.
Enable visitor filters for all customers so opens are not tracked.
C.
Enable visitor filters for all customers so opens are not tracked.
Answers
D.
A Use the Open Rules Audit to remove opens as criteria in their automations.
D.
A Use the Open Rules Audit to remove opens as criteria in their automations.
Answers
Suggested answer: D

Question 254

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LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.

What can they consider doing to accomplish this goal?

A.
Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
A.
Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
Answers
B.
Create a custom email preference center page.
B.
Create a custom email preference center page.
Answers
C.
Minimize public lists used in marketing emails.
C.
Minimize public lists used in marketing emails.
Answers
D.
Remove the global opt out link from marketing emails.
D.
Remove the global opt out link from marketing emails.
Answers
Suggested answer: B

Question 255

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LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

A.
The leads have been reassigned to a user who does not exist in that BU.
A.
The leads have been reassigned to a user who does not exist in that BU.
Answers
B.
The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B.
The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
Answers
C.
The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
C.
The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
Answers
D.
The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D.
The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answers
Suggested answer: B, C

Question 256

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LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

A.
Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
A.
Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
Answers
B.
Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
B.
Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
Answers
C.
Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
C.
Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
Answers
D.
Create both a landing page and form using the enhanced landing page experience.
D.
Create both a landing page and form using the enhanced landing page experience.
Answers
Suggested answer: B

Question 257

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LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A.
A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
A.
A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
Answers
B.
Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B.
Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
Answers
C.
Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C.
Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
Answers
D.
Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D.
Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
Answers
Suggested answer: A

Question 258

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'LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

A.
Define default mail merge values for fields
A.
Define default mail merge values for fields
Answers
B.
Use HML conditional logic statements
B.
Use HML conditional logic statements
Answers
C.
Use HML merge field modifiers
C.
Use HML merge field modifiers
Answers
D.
Define page actions to replace field values
D.
Define page actions to replace field values
Answers
Suggested answer: D

Question 259

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'LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A.
The prospect is marked as do not email
A.
The prospect is marked as do not email
Answers
B.
The prospect is marked as opted out
B.
The prospect is marked as opted out
Answers
C.
The prospect is unassigned from its user
C.
The prospect is unassigned from its user
Answers
D.
The prospect is sent to the recycle bin
D.
The prospect is sent to the recycle bin
Answers
Suggested answer: D

Question 260

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'LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

A.
Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
A.
Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
Answers
B.
Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B.
Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
Answers
C.
Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
C.
Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
Answers
D.
Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D.
Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
Answers
Suggested answer: D
Total 262 questions
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