LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

Question

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Ridwan Sulaiman · Accepted Answer

Create dynamic content based on the 'Repeated Engagement' field for use in the emails sent in the program.

Ridwan Sulaiman · Answer

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Ridwan Sulaiman · Answer

Use rule steps to send prospects down unique paths in the program based on the 'Repeated Engagement' field value.

Ridwan Sulaiman · Answer

Use the 'Repeated Engagement' field to both suppress prospects from the original program and add them to new programs.

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