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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?

Question 6 - Certified Marketing Cloud Account Engagement Consultant discussion

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Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

A.
Improve prospect data by adding fields to existing forms and making them required.
Answers
A.
Improve prospect data by adding fields to existing forms and making them required.
B.
Increase their scoring threshold to give the Sales team the most qualified leads.
Answers
B.
Increase their scoring threshold to give the Sales team the most qualified leads.
C.
Improve lead qualification efficiency by using automation rules for prospect assignment.
Answers
C.
Improve lead qualification efficiency by using automation rules for prospect assignment.
D.
Increase gated content on the website to provide more scoring opportunities.
Answers
D.
Increase gated content on the website to provide more scoring opportunities.
Suggested answer: C, D
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asked 23/09/2024
Hossein Nasri
31 questions
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