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which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
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There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Question 148 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

A.
Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
Answers
A.
Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
B.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Answers
B.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
Answers
C.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
D.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Answers
D.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Suggested answer: A
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asked 23/09/2024
Said Jabri
40 questions
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