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Question 173 - Certified User Experience Designer discussion

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Cloud Kicks (CK) has identified that its individual agents send out messaging and communication that is often not aligned with the company's overall branding and communication style.

Which Salesforce solutions should be implemented to help CK deliver consistently branded content at every touchpoint?

A.
A Distributed Marketing and Journey Builder
Answers
A.
A Distributed Marketing and Journey Builder
B.
Email Builder and Customer 360
Answers
B.
Email Builder and Customer 360
C.
Service Cloud and Letterhead
Answers
C.
Service Cloud and Letterhead
Suggested answer: A

Explanation:

The best Salesforce solutions for Cloud Kicks to deliver consistently branded content at every touchpoint are Distributed Marketing and Journey Builder.Distributed Marketing allows individual agents to send personalized and compliant messages to their customers, using pre-approved templates and content created by the corporate marketing team1.Journey Builder enables the marketing team to design and automate customer journeys across channels and devices, using data and analytics to optimize the customer experience2. Email Builder and Customer 360 (B) are not sufficient to ensure consistent branding and communication, as they only cover email marketing and customer data integration, respectively. Service Cloud and Letterhead are also not the best solutions, as they only focus on customer service and email formatting, respectively.Reference:

Distributed Marketing | Salesforce

Journey Builder | Salesforce

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asked 23/09/2024
Kurt Woodfin
43 questions
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