A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
Has extensive data available in CRM system on its current customers
Tracks media in DMP (Display, Video, Search, Social, etc.)
Has multiple teams and partners using the data available within Audience Manager for audience development
Which recommendation should an architect make for Traits name taxonomy development?

Question

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

Has extensive data available in CRM system on its current customers

Tracks media in DMP (Display, Video, Search, Social, etc.)

Has multiple teams and partners using the data available within Audience Manager for audience development

Which recommendation should an architect make for Traits name taxonomy development?

Anupam Roy · Accepted Answer

Indicate the destination partner, signal, and name of source of data

Anupam Roy · Answer

Indicate the name of the segment using the Trait in segment development

Anupam Roy · Answer

Indicate the name of the segment using the Trait and the destination partner

Anupam Roy · Answer

Indicate the collection method, signal, and name of source of data

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