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Adobe AD0-E452 Practice Test - Questions Answers

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Question 1

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A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

Has extensive data available in CRM system on its current customers

Tracks media in DMP (Display, Video, Search, Social, etc.)

Has multiple teams and partners using the data available within Audience Manager for audience development

Which recommendation should an architect make for Traits name taxonomy development?

Indicate the name of the segment using the Trait in segment development
Indicate the name of the segment using the Trait in segment development
Indicate the destination partner, signal, and name of source of data
Indicate the destination partner, signal, and name of source of data
Indicate the name of the segment using the Trait and the destination partner
Indicate the name of the segment using the Trait and the destination partner
Indicate the collection method, signal, and name of source of data
Indicate the collection method, signal, and name of source of data
Suggested answer: B
asked 02/10/2024
Anupam Roy
45 questions

Question 2

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An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

2 × 2 image/gif
2 × 2 image/gif
asynchronous iframe
asynchronous iframe
“stuff”
“stuff”
“SUCCESS”
“SUCCESS”
Suggested answer: B

Explanation:

Reference: https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/ssf-verify.html

asked 02/10/2024
Pablo Fernandez Rada
36 questions

Question 3

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A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:

Whether the user clicked the Homepage banner for the new product
Whether the user clicked the Homepage banner for the new product
Whether the user viewed the Product Detail Page for the new product
Whether the user viewed the Product Detail Page for the new product
Whether the user added the new product to their cart
Whether the user added the new product to their cart
Whether the user completed a purchase of the new productThese data points will be used to build segments for the following use cases:
Whether the user completed a purchase of the new productThese data points will be used to build segments for the following use cases:
Re-target non-converters who showed interest in the product but did not convert
Re-target non-converters who showed interest in the product but did not convert
Next page site personalization for users who abandoned their cart
Next page site personalization for users who abandoned their cart
Instant suppression of recent convertersWhich data collection method should the architect recommend?
Instant suppression of recent convertersWhich data collection method should the architect recommend?
DCS APIs
DCS APIs
Customer Attributes
Customer Attributes
Server-Side Forwarding
Server-Side Forwarding
Shared Audiences
Shared Audiences
Suggested answer: B
asked 02/10/2024
Jordan Reid
35 questions

Question 4

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A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.

https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}

What is causing this issue?

The tag is missing the d_adsrc parameter.
The tag is missing the d_adsrc parameter.
The tag is missing the d_event parameter.
The tag is missing the d_event parameter.
The tag is missing the d_adgroup parameter.
The tag is missing the d_adgroup parameter.
The tag is missing the d_placement parameter.
The tag is missing the d_placement parameter.
Suggested answer: C

Explanation:

Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager/Collecting-media-data-in-AAM-using-pixeling-the-creative-method/m-p/302667

asked 02/10/2024
Loyston Mathias
41 questions

Question 5

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A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

Which identifier should an architect use to meet these requirements?

Declared ID
Declared ID
Experience Cloud ID
Experience Cloud ID
Profile ID
Profile ID
AAM UUID
AAM UUID
Suggested answer: D
asked 02/10/2024
Jesserey Joseph
44 questions

Question 6

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A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

Create a data source in AAM for Adobe Analytics
Create a data source in AAM for Adobe Analytics
Disable the outbound Analytics Destination in AAM
Disable the outbound Analytics Destination in AAM
Enable Adobe Analytics server-side forwarding
Enable Adobe Analytics server-side forwarding
Implement the latest version of the AAM Data Integration Library (DIL)
Implement the latest version of the AAM Data Integration Library (DIL)
Suggested answer: D
asked 02/10/2024
Francisco Sanchez Valdes
44 questions

Question 7

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A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.

The Customer ID is synched with Data Source ID: 432145.

The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled.

Which design should the architect select to meet these requirements?

Use 761432 as the DPID and 432145 as the TDPID in the file name
Use 761432 as the DPID and 432145 as the TDPID in the file name
Add a column in the file for Data Source 761432
Add a column in the file for Data Source 761432
Use 761432 as the DPID in the file name
Use 761432 as the DPID in the file name
Use 432145 as the DPID and 761432 as the TDPID in the file name
Use 432145 as the DPID and 761432 as the TDPID in the file name
Suggested answer: B
asked 02/10/2024
Ted Kang
37 questions

Question 8

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A customer wants to update all trait rules in AAM.

Which API sequence should the customer use?

GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate
GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate
GET/traits/ PUT/traits/{sid} POST/traits/validate
GET/traits/ PUT/traits/{sid} POST/traits/validate
POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete
GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete
Suggested answer: A
asked 02/10/2024
gokulakrishna S B
37 questions

Question 9

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An architect needs to devise a plan to capture user activity given the following scenario:

A credit card company plans to run an acquisition program in partnership with a hospitality company.

The hospitality company agrees to advertise the credit card company’s product offer on its website to its current customers.

The hospitality company redirects the current customers to the credit card company’s website to apply for the credit card after clicking on the advertisement.

What should an architect recommend to meet these requirements?

Deploy Audience Manager tracking pixel on credit card application pages
Deploy Audience Manager tracking pixel on credit card application pages
Activate loyalty members’ data using the services of an onboarding partner
Activate loyalty members’ data using the services of an onboarding partner
Deploy Audience Manager DIL code on credit card company website
Deploy Audience Manager DIL code on credit card company website
Enable server-side forwarding with the credit card company
Enable server-side forwarding with the credit card company
Suggested answer: C
asked 02/10/2024
Alemu, Fissha
38 questions

Question 10

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A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.

The client’s IT organization has made the following digital investments:

Adobe Audience Manager, Analytics, and Target

CMS, CRM, and email platforms from third parties

Which approach should be used to meet the requirements?

Onboard CRM data to data storeCreate audience segments in data store Share data store audiences with AAM, Target, and their email platform
Onboard CRM data to data storeCreate audience segments in data store Share data store audiences with AAM, Target, and their email platform
Onboard Adobe Analytics data using third-party serviceCreate segments in AAM Share audiences with Target and their email platform
Onboard Adobe Analytics data using third-party serviceCreate segments in AAM Share audiences with Target and their email platform
Export CRM data keyed off of plain text emailUpload file to AAMShare audiences with Target and their email platform
Export CRM data keyed off of plain text emailUpload file to AAMShare audiences with Target and their email platform
Onboard CRM data using third-party serviceCreate segments in AAMShare audiences with Target and their email platform
Onboard CRM data using third-party serviceCreate segments in AAMShare audiences with Target and their email platform
Suggested answer: A
asked 02/10/2024
Jucelino Pinheiro de Andrade da Silva
42 questions
Total 81 questions
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Related questions

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?
A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?