Adobe AD0-E452 Practice Test - Questions Answers, Page 7

A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has Server-to-Server integration with Audience Manager.

The size of audiences within AAM looks appropriate to launch the media program.

The audience match rate between Audience Manager and the DSP is lower than expected.

Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client’s website to increase the match rate.

Which Audience Manager call should an architect validate?

Refer to the exhibit.

The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the “Abandoned Cart” segment on their website.

Which option should the architect recommend to accomplish this goal?

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195

DPID TARGET DATA OWNER: 901035

TIMESTAMP: 201810171215

INTEGRATION CODE: 32456

Which file name follows the required file naming syntax?

A customer wants an extract of their segment rules to perform an audit.

Which API method should the architect use?

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:

▪ The customer has called into Customer Service 3 or more times within the last 30 days.

▪ The customer is within 2 months of the end of their subscription agreement.

▪ The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

▪ The customer is within the first 30 days of signing up for service.

The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.

Which option should an architect implement?

A client licenses the following tools:

▪ Adobe Analytics for web analytics

▪ Audience Manager for audience management and activation

▪ Adobe Campaign for email campaign management

▪ Adobe Competitor’s platform for website personalization

The competitor’s platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor’s platform.

Which two actions are required to establish the integration successfully? (Choose two.)

Which statement represents the steps for generating a Customer Data Feed (CDF)?

A telecommunications company has created an analytics segment to tract visitors that click the “I’m Interested” button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.

Which option should an architect select to meet the requirements?