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Adobe AD0-E452 Practice Test - Questions Answers, Page 7

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Question 61

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A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale: ▪ The client has a large current custom

Question 62

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A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has Server-to-Server integration with Audience Manager. The size of audiences within AAM looks app

Question 63

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Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Fold

Question 64

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An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at

Question 65

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An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION COD

Question 66

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A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

Question 67

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A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls in

Question 68

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A client licenses the following tools: ▪ Adobe Analytics for web analytics ▪ Audience Manager for audience management and activation ▪ Adobe Campaign for email campaign management ▪ Adob

Question 69

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Which statement represents the steps for generating a Customer Data Feed (CDF)?

Question 70

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Related questions

A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?

An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?

An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)

A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in. Which complementary technology should the architect recommend?

After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources. The Customer ID is synched with Data Source ID: 432145. The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled. Which design should the architect select to meet these requirements?

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?

Which two features must be implemented for server-side forwarding? (Choose two.)

Question 61

A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:

▪ The client has a large current customer base.

▪ Fifty percent of current customers have logged in on the client’s website or mobile app in the past 6 months.

▪ The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.

▪ Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a current customer.

▪ The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

Onboard current customer data through match partner and Natural Match

Onboard third-party data via Audience Marketplace

Onboard current customer data through mobile app match partner

Onboard current customer data through either match partner or Natural Match

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Question 62

A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has Server-to-Server integration with Audience Manager.

The size of audiences within AAM looks appropriate to launch the media program.

The audience match rate between Audience Manager and the DSP is lower than expected.

Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client’s website to increase the match rate.

Which Audience Manager call should an architect validate?

...demdex.net/firstevent

...demdex.net/ibs

...demdex.net/event

...demdex.net/dest

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Question 63

Refer to the exhibit.

The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

What is the cause of the bad request response?

The trait rule should be savings= = “yes”.

API calls do not allow the use of _ as a character in the trait name.

Onboarded traits cannot be created through an API tool.

The trait rule should be “savings”=“yes”.

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An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the “Abandoned Cart” segment on their website.

Which option should the architect recommend to accomplish this goal?

Share the audience through a second party marketplace agreement

Share the audience through a URL Destination

Share the audience through a Server-to-Server destination

Share the audience directly from Adobe Analytics

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Question 65

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195

DPID TARGET DATA OWNER: 901035

TIMESTAMP: 201810171215

INTEGRATION CODE: 32456

Which file name follows the required file naming syntax?

ftp_dpm_20195_901035_201810171215.csv.1.gz

ftp_dpm_201810171215.overwrite.1.gz

ftp_dpm_32456_201810171215.overwrite.1.gz

ftp_dpm_20195_901035_201810171215.overwrite

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Question 66

A customer wants an extract of their segment rules to perform an audit.

Which API method should the architect use?

POST /segments/estimate-30-day-size

GET /segments

POST /segments

GET /segments/rules

GET /segments/limits

POST /segments/rules

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Question 67

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:

▪ The customer has called into Customer Service 3 or more times within the last 30 days.

▪ The customer is within 2 months of the end of their subscription agreement.

▪ The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

▪ The customer is within the first 30 days of signing up for service.

The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.

Which option should an architect implement?

Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data

Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

Segment based on real-time data passed from Adobe Analytics

Segment based on first-party data upload from the client’s CRM system

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Question 68

A client licenses the following tools:

▪ Adobe Analytics for web analytics

▪ Audience Manager for audience management and activation

▪ Adobe Campaign for email campaign management

▪ Adobe Competitor’s platform for website personalization

The competitor’s platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor’s platform.

Which two actions are required to establish the integration successfully? (Choose two.)

Ensure API calls to AAM includes “.../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”

Set up URL Type destination in Audience Manager

Set up Cookie Type destination in Audience Manager

Ensure API calls to AAM includes “.../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”

Set up Server to Server Type destination in Audience Manger

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Question 69

Which statement represents the steps for generating a Customer Data Feed (CDF)?

Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery

Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery

Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

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Question 70

A telecommunications company has created an analytics segment to tract visitors that click the “I’m Interested” button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.

Which option should an architect select to meet the requirements?

Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations

Share the “Prop 13” segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

Create a trait in AAM to capture “Prop 13”, Build as a segment, Map to the DSP destinations

Onboard visitors that clicked the “I’m Interested” button through Natural Match

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Total 81 questions

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