Adobe AD0-E452 Practice Test - Questions Answers, Page 8
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A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors’ experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?
A customer wants to update a rule logic for a specific trait using APIs.
Which method(s) should the architect use?
A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.
Which two data points are necessary to meet the requirements? (Choose two.)
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the “Site Visit” trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve the problem?
During online data collection, an event call captures geographic location as a key-value pair “dcs_region”:region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?
A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine’s subscribers as possible.
What approach should an architect take to meet the requirements?
A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.
Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?
A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager. The architect has recommended the Onboarding Status Report to assist with the troubleshooting process.
What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)
Which two features must be implemented for server-side forwarding? (Choose two.)
A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30-year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card’s user base by finding more of these younger customers.
Which AAM capability should the architect recommend to help the marketer achieve that goal?
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