Adobe AD0-E452 Practice Test - Questions Answers, Page 3

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner’s segment should the architect recommend?

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:

▪ Adobe Audience Manager

▪ In-house developed Content Management System (CMS)

▪ In-house developed Site Personalization platform that supports API-based integration

▪ Adobe Campaign

▪ Adobe Advertising Cloud

▪ Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.

▪ None of these media partners currently have integration with the Audience Manager.

The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.

▪ The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.

Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

A travel company wants to segment users based on their activity across a maximum of four devices.

Which Profile Merge Rule should be used?

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

What is the minimum required information in the file name for audiences onboarded from the CRM system?

A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.

The travel company does not have Adobe Analytics.

The travel company is not using Adobe Target.

The travel company is using a proprietary Site Personalization Platform.

AAM has a Cookie Based integration with the Site Personalization Platform.

The DIL code is located in the body.

The Site Personalization code is located in the header.

What should the architect recommend to enable this use case?

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

▪ Stored Records: 0

▪ Format Error: 0

▪ Invalid AAM ID: 0

▪ No Trait Realized: 123,045

▪ No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

A company wants to remove specific customers from a single trait using an onboarded batch file.

What prefix and file type should an architect use to accomplish this goal?