ExamGecko
Login
Home / Adobe / AD0-E452 / List of questions
Ask Question

Adobe AD0-E452 Practice Test - Questions Answers, Page 3

List of questions

Question 21

Report
Export
Collapse

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.

Which option should an architect implement to meet this requirement?

Cname the demdex.net domain to demdex.mysite.com
Cname the demdex.net domain to demdex.mysite.com
Create a Profile Merge Rule using “No Authentication Profile”
Create a Profile Merge Rule using “No Authentication Profile”
Post a message requesting visitors to disable ad blocking software
Post a message requesting visitors to disable ad blocking software
Enable first-party Adobe Analytics domain and server-side forwarding
Enable first-party Adobe Analytics domain and server-side forwarding
Suggested answer: C
asked 02/10/2024
Jason Potter
45 questions

Question 22

Report
Export
Collapse

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner’s segment should the architect recommend?

Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
Industry segments with coverage for financial services, health, media, and political
Industry segments with coverage for financial services, health, media, and political
Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives
Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives
Suggested answer: B
asked 02/10/2024
test testsers
39 questions

Question 23

Report
Export
Collapse

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:

▪ Adobe Audience Manager

▪ In-house developed Content Management System (CMS)

▪ In-house developed Site Personalization platform that supports API-based integration

▪ Adobe Campaign

▪ Adobe Advertising Cloud

▪ Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
Integrate the in-house developed Site Personalization platform using Audience Manager APIs
Integrate the in-house developed Site Personalization platform using Audience Manager APIs
Suggested answer: B
asked 02/10/2024
Gaurav Singh
36 questions

Question 24

Report
Export
Collapse

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.

▪ None of these media partners currently have integration with the Audience Manager.

The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.

▪ The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.

Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

Share audiences via server-to-server destination
Share audiences via server-to-server destination
Leverage Customer Data Feed to share audiences with the media partners
Leverage Customer Data Feed to share audiences with the media partners
Implement the media partners’ remarketing pixel on more webpages
Implement the media partners’ remarketing pixel on more webpages
Share audiences via URL type destination
Share audiences via URL type destination
Suggested answer: D
asked 02/10/2024
Steven Henkel
39 questions

Question 25

Report
Export
Collapse

A travel company wants to segment users based on their activity across a maximum of four devices.

Which Profile Merge Rule should be used?

Current Authentication Profile + a Data Source + No Device
Current Authentication Profile + a Data Source + No Device
Last Authentication Profile + a Data Source + Current Device Profile
Last Authentication Profile + a Data Source + Current Device Profile
No Authentication Profile + a Data Source + Current Device Profile
No Authentication Profile + a Data Source + Current Device Profile
Current Authentication Profile + a Data Source + Profile Link Device Profile
Current Authentication Profile + a Data Source + Profile Link Device Profile
Suggested answer: B
asked 02/10/2024
AHOPlvaro Zorrilla
37 questions

Question 26

Report
Export
Collapse

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

Personal Electronics – Tablets – Cross-Sell Prospects
Personal Electronics – Tablets – Cross-Sell Prospects
All Electronics – Membership Level – Platinum
All Electronics – Membership Level – Platinum
Advertising – Ad Group 5 – Banner Ad Placement
Advertising – Ad Group 5 – Banner Ad Placement
Page Visitors – 30 Day Site Visitors – Product Pages
Page Visitors – 30 Day Site Visitors – Product Pages
Suggested answer: A
asked 02/10/2024
Srikar Gude
31 questions

Question 27

Report
Export
Collapse

What is the minimum required information in the file name for audiences onboarded from the CRM system?

ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz
ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz
ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
ftp, DPID, TIMESTAMP, .sync/.overwrite
ftp, DPID, TIMESTAMP, .sync/.overwrite
ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite
ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite
Suggested answer: A
asked 02/10/2024
Andrew Staton
26 questions

Question 28

Report
Export
Collapse

A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.

The travel company does not have Adobe Analytics.

The travel company is not using Adobe Target.

The travel company is using a proprietary Site Personalization Platform.

AAM has a Cookie Based integration with the Site Personalization Platform.

The DIL code is located in the body.

The Site Personalization code is located in the header.

What should the architect recommend to enable this use case?

Place the Site Personalization code in the body and below the DIL code
Place the Site Personalization code in the body and below the DIL code
Place the Site Personalization code and the DIL code in the footer
Place the Site Personalization code and the DIL code in the footer
Place an AAM API call above the Site Personalization code and DIL code
Place an AAM API call above the Site Personalization code and DIL code
Place an AAM API call in between the Site Personalization code and the DIL code
Place an AAM API call in between the Site Personalization code and the DIL code
Suggested answer: C
asked 02/10/2024
Alex Bu
45 questions

Question 29

Report
Export
Collapse

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

▪ Stored Records: 0

▪ Format Error: 0

▪ Invalid AAM ID: 0

▪ No Trait Realized: 123,045

▪ No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

Customer has not visited web property
Customer has not visited web property
Incorrect Key-Value Pair in the uploaded file
Incorrect Key-Value Pair in the uploaded file
Incorrect profile merge rule used
Incorrect profile merge rule used
Experience Cloud ID is not set up properly
Experience Cloud ID is not set up properly
Suggested answer: B
asked 02/10/2024
Pichai Chaipoon
43 questions

Question 30

Report
Export
Collapse

A company wants to remove specific customers from a single trait using an onboarded batch file.

What prefix and file type should an architect use to accomplish this goal?

d_unsegment and a .sync file
d_unsegment and a .sync file
d_unsid and a .overwrite file
d_unsid and a .overwrite file
d_unsegment and a .overwrite file
d_unsegment and a .overwrite file
d_unsid and a .sync file
d_unsid and a .sync file
Suggested answer: B

Explanation:

Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementation-integration-guides/sending-audience-data/batch-data-transfer-process/inbound-file-contents.html

asked 02/10/2024
Flamur Kapaj
44 questions
Total 81 questions
Go to page: of 9
Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?
A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?