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An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources. The Customer ID is synched with Data Source ID: 432145. The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled. Which design should the architect select to meet these requirements?
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in. Which complementary technology should the architect recommend?
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels. The client’s IT organization has made the following digital investments: Adobe Audience Manager, Analytics, and Target CMS, CRM, and email platforms from third parties Which approach should be used to meet the requirements?

Question 4 - AD0-E452 discussion

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A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.

https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}

What is causing this issue?

A.
The tag is missing the d_adsrc parameter.
Answers
A.
The tag is missing the d_adsrc parameter.
B.
The tag is missing the d_event parameter.
Answers
B.
The tag is missing the d_event parameter.
C.
The tag is missing the d_adgroup parameter.
Answers
C.
The tag is missing the d_adgroup parameter.
D.
The tag is missing the d_placement parameter.
Answers
D.
The tag is missing the d_placement parameter.
Suggested answer: C

Explanation:

Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager/Collecting-media-data-in-AAM-using-pixeling-the-creative-method/m-p/302667

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asked 02/10/2024
Loyston Mathias
41 questions
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