A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.
Which audience sharing approach should an architect recommend?

Question

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

Aleksandar Jovasevic · Accepted Answer

Set up Server-to-Server destination with the media partner’s Audience Manager account.

Aleksandar Jovasevic · Answer

Set up Cookie-type destination to track a website visitor’s past activities.

Aleksandar Jovasevic · Answer

Set up URL type destination because it is quick and does not require enabling Marketplace.

Aleksandar Jovasevic · Answer

Set up Declared IDs export feed in AAM to share with the media partner.

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