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A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in. Which complementary technology should the architect recommend?
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources. The Customer ID is synched with Data Source ID: 432145. The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled. Which design should the architect select to meet these requirements?
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?
Which two features must be implemented for server-side forwarding? (Choose two.)

Question 18 - AD0-E452 discussion

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A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.

Which approach should the retailer select?

A.
In Audience Manager, ingest third-party segment data targeted to convertersCreate an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
Answers
A.
In Audience Manager, ingest third-party segment data targeted to convertersCreate an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
B.
Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives
Answers
B.
Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives
C.
Run Audience Manager look-alike model to identify unqualified audience members in that segmentTarget those segments through on-site personalization and DSP
Answers
C.
Run Audience Manager look-alike model to identify unqualified audience members in that segmentTarget those segments through on-site personalization and DSP
D.
In Audience Manager, create “No Conversion” segmentAdd rule to exclude recent convertersCreate special offer display-ads and subsequent on-site personalization
Answers
D.
In Audience Manager, create “No Conversion” segmentAdd rule to exclude recent convertersCreate special offer display-ads and subsequent on-site personalization
Suggested answer: B
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asked 02/10/2024
Ismaiel Al-Mufleh
47 questions
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