An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager:
▪ Campaign
▪ Creative
▪ Placement
▪ Site
The client needs to be able to validate that:
▪ The Trait Name represents the correct data point
▪ The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

Question

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager:

▪ Campaign

▪ Creative

▪ Placement

▪ Site

The client needs to be able to validate that:

▪ The Trait Name represents the correct data point

▪ The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

David Wilson · Accepted Answer

Include Segment ID, Destination ID in the Trait Name

David Wilson · Answer

Include media data point ID in the Trait Name, Trait Expression

David Wilson · Answer

Include Segment ID in the Trait Name, Trait Expression

David Wilson · Answer

Include Data Source ID in the Trait Name, Trait Expression

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