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Question 23 - AD0-E452 discussion

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An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:

▪ Adobe Audience Manager

▪ In-house developed Content Management System (CMS)

▪ In-house developed Site Personalization platform that supports API-based integration

▪ Adobe Campaign

▪ Adobe Advertising Cloud

▪ Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

A.
Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
Answers
A.
Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
B.
Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
Answers
B.
Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform
C.
Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
Answers
C.
Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D.
Integrate the in-house developed Site Personalization platform using Audience Manager APIs
Answers
D.
Integrate the in-house developed Site Personalization platform using Audience Manager APIs
Suggested answer: B
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asked 02/10/2024
Gaurav Singh
36 questions
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