A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
▪ Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
▪ Has extensive data available in the CRM system on its current customers
▪ Tracks media in DMP (Display, Video, Search, Social, etc.)
▪ Has multiple teams and partners using the data available within Audience Manager for audience development
What should an architect recommend to meet these requirements?

Question

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

▪ Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

▪ Has extensive data available in the CRM system on its current customers

▪ Tracks media in DMP (Display, Video, Search, Social, etc.)

▪ Has multiple teams and partners using the data available within Audience Manager for audience development

What should an architect recommend to meet these requirements?

Ryan Harris · Accepted Answer

Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB

Ryan Harris · Answer

Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search

Ryan Harris · Answer

Create a single folder and store all Traits together irrespective of the LOB for the ease of management

Ryan Harris · Answer

Create a separate folder for each trait so that each Trait is stored separately

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