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A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
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Question 61 - AD0-E452 discussion

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A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:

▪ The client has a large current customer base.

▪ Fifty percent of current customers have logged in on the client’s website or mobile app in the past 6 months.

▪ The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.

▪ Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a current customer.

▪ The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

A.
Onboard current customer data through match partner and Natural Match
Answers
A.
Onboard current customer data through match partner and Natural Match
B.
Onboard third-party data via Audience Marketplace
Answers
B.
Onboard third-party data via Audience Marketplace
C.
Onboard current customer data through mobile app match partner
Answers
C.
Onboard current customer data through mobile app match partner
D.
Onboard current customer data through either match partner or Natural Match
Answers
D.
Onboard current customer data through either match partner or Natural Match
Suggested answer: B
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asked 02/10/2024
Jebaz Norton
44 questions
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