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A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
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Question 67 - AD0-E452 discussion

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A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:

▪ The customer has called into Customer Service 3 or more times within the last 30 days.

▪ The customer is within 2 months of the end of their subscription agreement.

▪ The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

▪ The customer is within the first 30 days of signing up for service.

The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.

Which option should an architect implement?

A.
Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
Answers
A.
Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
B.
Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
Answers
B.
Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
C.
Segment based on real-time data passed from Adobe Analytics
Answers
C.
Segment based on real-time data passed from Adobe Analytics
D.
Segment based on first-party data upload from the client’s CRM system
Answers
D.
Segment based on first-party data upload from the client’s CRM system
Suggested answer: B
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asked 02/10/2024
FOTIS FOURLIAS
47 questions
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