A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine’s subscribers as possible.
What approach should an architect take to meet the requirements?

Question

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine’s subscribers as possible.

What approach should an architect take to meet the requirements?

Tobias Barcelos · Accepted Answer

Onboard the acquired magazine’s CRM data via a matching partner

Tobias Barcelos · Answer

Add the media company’s marketing pixel to the magazine’s website

Tobias Barcelos · Answer

Onboard the media company’s CRM data via a matching partner

Tobias Barcelos · Answer

Reconcile the two CRM databases offline and onboard via a matching partner

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