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What does it mean to build a trust-based, first-party data asset?

A.
Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
A.
Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
Answers
B.
Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
B.
Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
Answers
C.
Obtain competitive data from reliable sources through interviews, surveys, and polls
C.
Obtain competitive data from reliable sources through interviews, surveys, and polls
Answers
D.
Ensure opt-in consents are collected for all email marketing as required by law
D.
Ensure opt-in consents are collected for all email marketing as required by law
Answers
Suggested answer: B

Explanation:

This is what it means to build a trust-based, first-party data asset. It involves respecting the privacy and preferences of individuals who share their data with an organization and ensuring that the data is used in a responsible and ethical way.

Reference: https://www.salesforce.com/products/genie/overview/

What are the two distinct phases of data model management in Data Cloud?

A.
Data Activation
A.
Data Activation
Answers
B.
Data Ingestion
B.
Data Ingestion
Answers
C.
Data Actions
C.
Data Actions
Answers
D.
Data Modeling
D.
Data Modeling
Answers
Suggested answer: B, D

Explanation:

These two phases are distinct phases of data model management in Data Cloud. Data ingestion is the process of bringing data from different sources into Data Cloud using connectors or APIs. Data modeling is the process of mapping the ingested data to the Data Cloud canonical model or creating custom data model objects.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_model.htm&type=5

Which two statements are true about using consent API and exercising right to be forgotten?

A.
Data Deletion requests are processed within 1 hour
A.
Data Deletion requests are processed within 1 hour
Answers
B.
Data Deletion requests are reprocessed at 30, 60, and 90 days
B.
Data Deletion requests are reprocessed at 30, 60, and 90 days
Answers
C.
Data Deletion requests are submitted for Individual profiles
C.
Data Deletion requests are submitted for Individual profiles
Answers
D.
Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
D.
Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
Answers
Suggested answer: B, C

Explanation:

These two statements are true about using consent API and exercising right to be forgotten. Data deletion requests are reprocessed at regular intervals to ensure that any new data related to the individual is deleted. Data deletion requests are submitted for individual profiles that represent unique identities in Data Cloud.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5

A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?

A.
Manually delete customer and related records using the Profile Explorer
A.
Manually delete customer and related records using the Profile Explorer
Answers
B.
Use Consent API to request deletion of the customer's information
B.
Use Consent API to request deletion of the customer's information
Answers
C.
Utilize the Data Rights Subject Request tool to request deletion of the customer's information
C.
Utilize the Data Rights Subject Request tool to request deletion of the customer's information
Answers
D.
Use Ingestion API to request deletion of the customer's information
D.
Use Ingestion API to request deletion of the customer's information
Answers
Suggested answer: B

Explanation:

This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5

What are two benefits Data Cloud provides a company in relation to managing customer data?

A.
Unified Identity Resolution
A.
Unified Identity Resolution
Answers
B.
Data Harmonization
B.
Data Harmonization
Answers
C.
Data Governance
C.
Data Governance
Answers
D.
Data Marketplace
D.
Data Marketplace
Answers
Suggested answer: A, B

Explanation:

These two benefits Data Cloud provides a company in relation to managing customer data. Unified Identity Resolution allows a company to link data from different sources and create a single view of each customer. Data Harmonization allows a company to standardize and enrich data from different sources and improve data quality and usability.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_identity_resolution.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_harmonization.htm&type=5

Which data sources are available from Marketing Cloud as a starter bundle?

A.
Email, Cloud Pages, Einstein Web & Email Recommendations
A.
Email, Cloud Pages, Einstein Web & Email Recommendations
Answers
B.
Email, MobileConnect, MobilePush and GroupConnect
B.
Email, MobileConnect, MobilePush and GroupConnect
Answers
C.
Email, Mobile Connect, and Einstein Engagement Scoring
C.
Email, Mobile Connect, and Einstein Engagement Scoring
Answers
D.
Email, MobileConnect and MobilePush
D.
Email, MobileConnect and MobilePush
Answers
Suggested answer: D

Explanation:

These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm&type=5

Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?

A.
Segment Schedule
A.
Segment Schedule
Answers
B.
Identity Resolution
B.
Identity Resolution
Answers
C.
Ingestion Schedule
C.
Ingestion Schedule
Answers
D.
Activation Schedule
D.
Activation Schedule
Answers
Suggested answer: A, D

Explanation:

These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm&type=5

Which three out-of-the-box connectors are available for Data Cloud?

A.
Marketing Cloud
A.
Marketing Cloud
Answers
B.
B2C Commerce
B.
B2C Commerce
Answers
C.
Slack Connector
C.
Slack Connector
Answers
D.
Amazon S3
D.
Amazon S3
Answers
E.
Amazon Redshift Connector
E.
Amazon Redshift Connector
Answers
Suggested answer: A, B, D

Explanation:

These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_connectors.htm&type=5

Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?

A.
Modify All object permission enabled in Data Cloud org
A.
Modify All object permission enabled in Data Cloud org
Answers
B.
Ingest Object permission is enabled in the CRM org
B.
Ingest Object permission is enabled in the CRM org
Answers
C.
Create object permission enabled in Data Cloud org
C.
Create object permission enabled in Data Cloud org
Answers
D.
View All object permission enabled in source CRM org
D.
View All object permission enabled in source CRM org
Answers
Suggested answer: D

Explanation:

This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org.

Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm&type=5

What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?

A.
Review consent and privacy management policies
A.
Review consent and privacy management policies
Answers
B.
Obtain cross-organizational buy-in
B.
Obtain cross-organizational buy-in
Answers
C.
Identify activation targets
C.
Identify activation targets
Answers
D.
Identify data sources
D.
Identify data sources
Answers
Suggested answer: B

Explanation:

This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud.

Reference: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform

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