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What is a DMO called if it inherits the name, shape, and semantics of the reference object?

A.
Custom DMO
A.
Custom DMO
Answers
B.
Standard DMO
B.
Standard DMO
Answers
C.
Data Lake Object (DLO)
C.
Data Lake Object (DLO)
Answers
D.
Data Source Object (DSO)
D.
Data Source Object (DSO)
Answers
Suggested answer: B

Explanation:

A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object. A Standard DMO has the same fields and relationships as the reference object, but you can add custom fields or relationships to it if needed.

Reference:Data Model Objects

How do the Data streams that use the Marketing Cloud Connector refresh data?

A.
Manually refreshed by CDP Admin
A.
Manually refreshed by CDP Admin
Answers
B.
Marketing Cloud's Automation Studio handles this process.
B.
Marketing Cloud's Automation Studio handles this process.
Answers
C.
APIs are used for refresh
C.
APIs are used for refresh
Answers
D.
None of the above
D.
None of the above
Answers
Suggested answer: B

Explanation:

The data streams that use the Marketing Cloud Connector refresh data using Marketing Cloud's Automation Studio. The Marketing Cloud Connector is a feature that allows you to stream data from Marketing Cloud to Data Cloud in near real time. The connector uses Automation Studio to schedule and run data extracts from Marketing Cloud data extensions and send them to Data Cloud via SFTP. You can configure the frequency and time of the data extracts in Automation Studio.

Reference:Marketing Cloud Connector

What should be the type of the Event Time Field while ingesting Engagement data?

A.
Mutable
A.
Mutable
Answers
B.
Inconsistent
B.
Inconsistent
Answers
C.
Immutable
C.
Immutable
Answers
D.
None of the above
D.
None of the above
Answers
Suggested answer: C

Explanation:

The type of the Event Time Field while ingesting Engagement data should be Immutable. Immutable means that the field value cannot be changed once it is ingested. The Event Time Field is a mandatory field for Engagement data that represents the timestamp of when an event occurred. It is important to keep this field immutable to ensure the accuracy and consistency of the event data.

Reference:Engagement Data Model

What happens if no file name is specified in AWS S3 data stream during ingestion?

A.
The system does not fetch any file and the data stream shows an error.
A.
The system does not fetch any file and the data stream shows an error.
Answers
B.
The system chooses the first file found in the S3 bucket
B.
The system chooses the first file found in the S3 bucket
Answers
C.
The ingestion setup can't be completed without specifying the filename.
C.
The ingestion setup can't be completed without specifying the filename.
Answers
D.
The ingestion setup is completed but the data stream shows 0 records
D.
The ingestion setup is completed but the data stream shows 0 records
Answers
Suggested answer: A

Explanation:

If no file name is specified in AWS S3 data stream during ingestion, the system does not fetch any file and the data stream shows an error. AWS S3 data stream is a feature that allows you to stream data from Amazon Web Services Simple Storage Service (AWS S3) to Data Cloud in near real time. You need to specify the file name or prefix of the files that you want to ingest from your S3 bucket. If you leave this field blank, the system cannot find any matching files and returns an error message.

Reference:AWS S3 Data Stream

A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?

A.
Map Data to Data Model > Create Calculated Insight > Use in Segmentation
A.
Map Data to Data Model > Create Calculated Insight > Use in Segmentation
Answers
B.
Ingest Data > Map Data to Data Model > Create Calculated
B.
Ingest Data > Map Data to Data Model > Create Calculated
Answers
C.
Insight > Use in Segmentation
C.
Insight > Use in Segmentation
Answers
D.
Ingest Data > Create Calculated Insight > Use in Segmentation
D.
Ingest Data > Create Calculated Insight > Use in Segmentation
Answers
E.
Create Calculated Insight > Map Data to Data Model > Use in Segmentation
E.
Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Answers
Suggested answer: B

Explanation:

To create segments of users based on their Customer Lifetime Value, the customer needs to first ingest the source data into Data Cloud, then map the data to the Customer 360 data model, then create a calculated insight using the formula editor, and finally use the calculated insight in segmentation.

Reference: [Data Ingestion], [Data Mapping], [Calculated Insights], [Segmentation]

Which two common use cases can be addressed with Data Cloud?

A.
Harmonize data from multiple sources with a standardized and extendable data model
A.
Harmonize data from multiple sources with a standardized and extendable data model
Answers
B.
Understand and act upon customer data to drive more relevant experiences
B.
Understand and act upon customer data to drive more relevant experiences
Answers
C.
Safeguard critical business data by serving as a centralized system for backup and disaster recovery
C.
Safeguard critical business data by serving as a centralized system for backup and disaster recovery
Answers
D.
Govern enterprise data lifecycle through a centralized set of policies and processes
D.
Govern enterprise data lifecycle through a centralized set of policies and processes
Answers
Suggested answer: A, B

Explanation:

Data Cloud can address these two common use cases by providing a platform that allows customers to ingest, map, enrich, and activate data from various sources using the Customer 360 data model, and by enabling customers to create segments, insights, and activations based on their customer data.

Reference: [Data Cloud Overview], [Customer 360 Data Model], [Data Activation]

What is Data Cloud's primary value to customers?

A.
A single source of truth for all anonymous data
A.
A single source of truth for all anonymous data
Answers
B.
A platform that can update all connected systems with a golden record in real-time
B.
A platform that can update all connected systems with a golden record in real-time
Answers
C.
A platform that provides a unified view of a customer and their related data
C.
A platform that provides a unified view of a customer and their related data
Answers
D.
A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior
D.
A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior
Answers
Suggested answer: C

Explanation:

Data Cloud's primary value to customers is that it provides a platform that enables customers to create a unified view of a customer and their related data across different channels and systems, using the Customer 360 data model as the foundation.

Reference: [Data Cloud Overview], [Customer 360 Data Model]

Which two objects or fields are supported for ingestion using the Salesforce CRM connector?

A.
Standard Objects
A.
Standard Objects
Answers
B.
Standard Big Objects
B.
Standard Big Objects
Answers
C.
Custom Big Objects
C.
Custom Big Objects
Answers
D.
Custom Objects
D.
Custom Objects
Answers
Suggested answer: A, D

Explanation:

The Salesforce CRM connector supports ingestion of standard objects and custom objects from Salesforce CRM. Standard objects are predefined objects that are included with Salesforce CRM, such as Account, Contact, Lead, etc. Custom objects are objects that customers can create to store information that is specific to their organization or industry.

Reference: [Salesforce CRM Connector], [Standard Objects], [Custom Objects]

An administrator is setting up a data stream with transactional dat

A.
What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
A.
What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
Answers
B.
Number
B.
Number
Answers
C.
Decimal
C.
Decimal
Answers
D.
Text
D.
Text
Answers
E.
Serial
E.
Serial
Answers
Suggested answer: C

Explanation:

The Text field type should be chosen to preserve leading zeros in the purchase order number, as this field type stores alphanumeric characters as strings. The Number and Decimal field types store numeric values as numbers, which would remove any leading zeros. The Serial field type is not a valid field type in Data Cloud.

Reference: [Field Types]

A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?

A.
Contact
A.
Contact
Answers
B.
Contact Point Email
B.
Contact Point Email
Answers
C.
Custom 'Customer_Email' Object
C.
Custom 'Customer_Email' Object
Answers
D.
Individual
D.
Individual
Answers
Suggested answer: B

Explanation:

The custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact.

Reference: [Contact Point Email Entity]

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