Adobe AD0-E213 Practice Test - Questions Answers, Page 2

The data object to use to track product names in the shopping cart on a retail website is DigitalData.cartproduct.productName. This data object contains an array of objects that represent all the products that are currently in the shopping cart. These objects contain information such as the product name, product ID, quantity, and more.

The first step for data to get from the developer's page into the reports in Adobe Analytics is for the analytics code to be served via the data layer and Adobe Launch. This allows the page to collect and send data to the Adobe servers, which then processes the data and saves it into the designated report suite. This data is then used to generate reports that are available to view in the Adobe Analytics interface.

In a tags workflow, the first step is to create data elements and rules. Data elements are used to capture user information that can be used for analysis and reporting, while rules define when the data elements should be triggered. After the data elements and rules have been defined, the next step is to publish the appropriate libraries, which will deploy the tags to the website. Finally, different levels of user permissions can be set to control who can access and make changes to the data elements and rules.

In Adobe Analytics, the Page report provides a view into the performance of individual pages on a website. Page names are generated automatically from the URL of the page and are used to provide a hierarchical view of the website's structure. The other values, such as page title and URL, are also captured and are available in the Page report, but they are not used to generate the page names.

The fpCookieDomainPeriods value determines the cookie domain on which the Analytics cookie will be set. For the domain https://xyz.co.region, the fpCookieDomainPeriods value should be set to 2. This will set the cookie domain to be ".co.region". Setting the value to 1 would set the cookie domain to be ".region", which would not be appropriate for this domain. Setting the value to 3 would set the cookie domain to be "xyz.co.region", which would also not be appropriate.

According to Adobe Analytics Developer Professional documents, to reference a data layer variable in Adobe Launch, the type of data element should be "Javascript Variable". This allows you to reference the data layer variable in your Launch rules and send the data to Adobe Analytics for reporting. The "Data Layer" type is used to create data elements that are used to read data from the data layer, and "DOM Attribute" type is used to read data from HTML DOM elements.

Global report suites can aggregate data from multiple report suites into one high-level report.

This allows you to view data from multiple report suites at once, enabling you to quickly compare performance across sites, countries, or other groupings. Additionally, global report suites can aggregate historical data, allowing you to see the overall performance of a site over a period of time.

Rollups, on the other hand, are used to aggregate data from multiple report suites into one report suite. This allows you to view data from multiple report suites at once, but it only reports data from the point they were implemented. As a result, rollups cannot be used to view historical data, as they will only report data from the point they were implemented.

Additionally, rollups are only processed at midnight each night, while global report suites report data with standard latency.

The Saccount parameter is a report suite identifier that tells Adobe Analytics where to store data and how to report on it. This parameter must be included in any tracking call sent to Adobe Analytics. For more information, please refer to the Adobe Analytics Developer Guide [1], which provides detailed instructions and code examples for tracking with Adobe Analytics. Additionally, you can find more information on the Saccount parameter in the Adobe Experience Platform Web SDK documentation [2], which provides detailed information on tracking with the Web SDK.

[1] https://marketing.adobe.com/resources/help/en_US/sc/implement/developer_guide.html [2]

https://aep-sdks.gitbook.io/docs/resources/web-sdk/web-sdk-reference/parametersreference/s_account

To capture outbound links automatically without having to add custom code on the website, you can use the s.trackExternalLinks variable, which automatically captures external links without having to add specific click tracking code. However, you need to ensure that the s.trackExternalLinks variable is set to true before the s.t() call.

According to Adobe Analytics Developer documentation on trackExternalLinks, the recommended approach is to set the s.trackExternalLinks variable to true before the s.t() call on each page, as shown in the following code:

s.trackExternalLinks = true;

s.t();

This approach ensures that the s.trackExternalLinks variable is set before the call to s.t(), which sends the data to Adobe Analytics.

Reference:

Adobe Analytics Developer Documentation:

https://docs.adobe.com/content/help/en/analytics/implementation/vars/page-vars/configvars.html#section_59B0D9A9A11C4D0FAF2F6622C3D78420